Richard has more than 15 years of experience in the world of communications and media, in London, Singapore, & Shanghai. He is focused on delivering data-driven strategic solutions to answer clients marketing objectives across Greater China & North Asia, accelerating growth through better consumer understanding.

He has worked in roles across planning, buying, strategy, and content. With experience across FMCG, Luxury, Fashion, Tourism, Retail, Automotive, and Banking brands, he has an unstoppable curiosity about how consumers think and the challenges of brand growth in the dynamic Chinese market.

Clients have included L’Oréal, Coca-Cola, Ferrero, ABInbev, Mondelez, Intel, Burberry, BMW / Mini, Shiseido, Air NZ, Philips, Airbnb, Microsoft, Diageo, Beiersdorf, Expedia and Mastercard.

Before joining Publicis Groupe, Richard was leading strategy and solutions for Dentsu China’s media brands, and previously was head of the strategy for Carat across the APAC region.

Echo Gong is the Head of Greater China Advisory at Coresight Research. She specializes in China Market Entry and China retail and consumer trends. She has close to 15 years of experience in the retail, retail tech, and consumer product sector, including New Retail, Livestreaming, and E-Commerce. 

Echo holds a BSc in Economics from the London School of Economics as well as an online certification program in Business Analytics from the Wharton School.

Andrea is an award-winning digital strategist and the CEO of Adiacent China, a technology marketing company in Shanghai. Adiacent is part of VAR Group, an Italian-listed digital transformation company with over 2bn EUR in revenue.

He has lived 15 years in China, whose majority he spent working with the country’s evolving digital landscape. Prior to Adiacent, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.

A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management trainings globally. He is an Effie Asia jury member and content consultant and trainer at the Alibaba Global Ecommerce Talent program among others.

Andrea was born in Prato, Italy is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.