AmCham Shanghai's Future Leaders Committee is pleased to present our next event on 32 Cities in 60 Days: Consumption Shifts Beyond China's Megacities on Thursday, October 16, from 6:00 PM to 7:30 PM at the AmCham Shanghai Conference Center.

As economic growth slows in major hubs, smaller cities are demonstrating outsized momentum. What does consumer behavior look like across China's emerging cities — and why do they matter more than ever? Over 60 days, Olivia Plotnick, founder of Shanghai-based marketing agency wai social, traveled to 32 tier-2 and lower cities to explore the consumption shifts happening beyond China's saturated megacities.

In her presentation, Olivia will share her ground-level journey uncovering emerging trends and the nuanced behaviors, aspirations, and daily routines that headline data often misses — told not through spreadsheets, but through direct encounters, street-level observations, and complete market immersion.