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疫情对医疗健康行业数字化水平的影响已经逐渐显现。在本次疫情中,传统的营销方式几乎无法运作,而提前布局了数字化营销手段的企业则几乎不受影响,甚至还获得了比平时更多的资源,数字化营销已然成为当下医疗企业提升业绩新的增长点。我们注意到,医疗领域中,很多医药&器械企业正在积极探寻契合自身产品和理念的数字化营销转型之路。其中,许多大型企业在数字化转型之路上已取得了非常亮眼的成果。
数字化赋能,已经成为医疗企业破局传统营销痛点、提升营销效率的关键。那么哪些数字化营销布局,才是营销中最关键所在?8月11日 10:00,我们邀请到三位医疗行业专家与大家分享他们的经验与观点。等你来!
The impact of COVID-19 on the digitalization of the medical and health industry has gradually emerged. In this pandemic, traditional marketing methods are almost unable to work, while enterprises with digital marketing methods in advance are rarely affected and even get more resources than usual under such circumstance. Digital marketing has become a new growth point for medical enterprises to improve their performance. We have noticed that in the medical field, many pharmaceutical & equipment enterprises are actively exploring the way of digital marketing transformation in line with their products and concepts. Among them, many large enterprises have achieved very bright results on the road of digital transformation.
Digital empowerment has become the key for medical enterprises to break the limitation of traditional marketing and improve marketing efficiency. So what kind of digital marketing layout is the most critical one? At 10:00 AM, 11th August, we will invite 3 experts in medical industry to share their experiences and opinions with you.