Event Details

Live streaming Social Commerce is a big trend in China.


In this exciting session, Ron Wardle, CEO of Incredible Media will take you through a detailed session on live streaming in China. He will outline important insights and strategies for brands and how to achieve proper success without a big budget. This session will be done in an informal webinar, where Paul will debate and challenge Ron to take the audience through the following elements:


Part 1

ยท Overview of livestream social commerce in China

ยท Macro vs micro strategies for putting together a livestream event.

ยท Successful case studies

ยท Recommendations on success factors

ยท What KPIs are tracked and how to achieve them

ยท What type of KOLs and influencers to work with

ยท Overview of typical costs and budgets to allocate


Part 2

ยท X2 SMB brands livestream commerce experiences

ยท Pro/Cons of livestream commerce

ยท Lessons learned

ยท Advice for other SMB's foraying into livestream commerce


Part 3

ยท Summary and Q&A from the audience.



Paul Lin, Chair of the Marketing & Media Committee, will host this exciting webinar.



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After you register on EventBank, you will receive an email with the Zoom Webinar ID 1 day and 1 hour before the event.


If you have any questions, please contact: jenny.wang@amcham-shanghai.org

Speakers

  • Ron Wardle (CEO China of Incredible Media)

    Ron Wardle

    CEO China of Incredible Media

    With over two decades of designing and executing strategy, branding, social, digital and eCommerce strategies in Greater China, Ron is one of the leading advisors and one of few Western #PRACTITIONERS with proven hands-on experience, enabling foreign brands to identify, localize branded storytelling, understand consumer attention and neutralize challenges to achieving success in China’s digital, new retail and eCommerce marketplaces.

    Ron previously held management and executive positions at Hewlett-Packard, MegaData Digital, Incredible Media, Export Now and Modere International and has been featured in or presented at some of China’s leading digital, social and eCommerce events including Apple (Conference Board Series), Forbes, Bloomberg, Alibaba, and Amcham Shanghai.

    In 2005, he founded one of Shanghai’s premier boutique digital and advisory agencies, which serviced 40+ brands, including Costco Wholesale, Starbucks Coffee Company , Wine.com, BOSE, Pizza Hut (Yum! Brands) and Mercedes-Benz Arena. He has advised, managed branding, digital, social media and eCommerce for some of the world’s best known and leading SME brands, including Victoria’s Secret, California Wine Institute, Fender Guitar Company, National Football Leauge (NFL), Harley-Davidson, Micron Technologies (Crucial.com), Ocean Spray, J.M Smucker’s, Guitar Center, Inc., Nature’s Way Health Products, Juice Beauty Skincare, Dr. Bronners, Pat McGrath Labs, The Honest Co., ONNIT Nutrition, Real Techniques, Samsonite (SPECK), Honeywell (Muck Boot Co.), etc.

    As a recognized leading industry executive, he has helped launch and scale over 100 international brands through China’s multitude of ever-changing digital, social and eCommerce platforms. As a passionate practitioner, he has helped generate 100’s millions in sales, resulting in receiving multi-awards for brand development and revenue performance from China’s leading eCommerce platforms.

    Ron is an Idaho native, receiving education from Brigham Young University and Stanford University (SCPM).

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Tickets

Member Ticket
Member Price Complimentary
Member Company Employee Ticket
Standard Price RMB 100
Non-Member Ticket
Standard Price RMB 250