LinkedIn is the best professional platform in the world, but so many people aren't using it well. And now, as many businesses face uncertainty during this critical time, LinkedIn could very well be your best bet to surviving economical challenges.

Join Julien Sicard and Tamar Hela as they give their best secrets and practices for getting the most out of your LinkedIn experience, including how to generate leads.

Topics covered:

  1. Optimizing your LinkedIn profile
  2. Targeting the right leads
  3. Creating awesome content—the EASY way

You'll walk away from the webinar knowing how to create a LinkedIn profile that attracts the RIGHT people, set into place a lead generation strategy to get qualified leads into your sales funnel, and use a great hack to create engaging content.


1 PM - 1:15 PM
• Introduction by AmCham Shanghai
• About the presenters
• Why LinkedIn is the best tool you can use to find and vet qualified leads for your business
1:15 PM - 1:30 PM
Optimizing Your Profile
• Pictures
• Headline
• Summary
• Experiences
• Recommendations
1:30 PM - 1:45 PM
Building Trust with Your Leads
• Finding leads—preliminary research
• Making the first contact point (personalized note)
• Messaging scripts
1:45 PM - 2 PM
Creating Unique Content to increase your inbound marketing strategy
• Define your content and objectives
• Create your editorial calendar
• Prepare your content (content secrets)
2 PM - 2:10 PM
Q&A and Closing remarks


  • Julien Sicard

    Julien Sicard

    Julien Sicard is the CEO and founder of the digital agency Genius Encel. With 9 years of experience on LinkedIn, he generates 80% of his revenue with the social platform—for FREE. As the #1 LinkedIn Expert in French-speaking countries, his best-selling course "LinkedIn Selling Machine" has been taken by more than 1000 students. Julien teaches his students the secrets of becoming a selling machine and getting new leads and clients using automation, and as Co-President of #LinkedInLocal Shanghai, he shares many tips with the community.

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  • Tamar Hela

    Tamar Hela

    Tamar Hela is the COO of the digital agency Genius Encel, is a published author and professional editor—over 45 books edited—and has helped her clients establish many different online platforms. Now, she helps clients optimize their LinkedIn accounts to get the results they’re after. As the Founder of Shanghai’s official #LinkedInLocal community, she loves sharing her knowledge about LinkedIn and provides events where experts can share their insights about the platform to attendees.

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Please use your own name and email when registering for a training session. Additional fees may apply if you fail to register under your own identity. 

A prepayment is required when choosing 'Members only price' or 'Standard Price'.


Member Ticket
Member Price RMB 100
Member Company Employee Ticket
Standard Price RMB 100
Non-Member Ticket
Standard Price RMB 120


  • All registrations shall be made online before the session. Payment also shall be made before the session.
  • AmCham Shanghai members are eligible to attend at "Member Rate"; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate"; Non-members are eligible to attend at "Non-Member Rate".
  • Limited spaces are available.
Walk-in and Cancellation Policy
  • Cancellation: If you need to cancel your registration, please notify Ivette Corominas at (86 21) 6169 3010 or email ivette.corominas@amcham-shanghai.org no less than 24 hours in advance for a full refund.