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In the era of new retail, what commercial value does the WeChat mini program bring to brands? Let's have a deep dive into brands' mini programs and explore how your brand can leverage mini program to empower your digitalization journey.


ๆ–ฐ้›ถๅ”ฎไธ‹๏ผŒๅพฎไฟกๅฐ็จ‹ๅบ่ƒฝไธบๅ“็‰Œๅธฆๆฅไป€ไนˆๅ•†ไธšไปทๅ€ผ๏ผŸ็œ‹็œ‹ไธๅŒ่กŒไธš็š„ๅ“็‰Œๆกˆไพ‹๏ผŒไธ€่ตท่„‘ๆดžๅคงๅผ€๏ผŒ็Žฐๅœบ่ฎจ่ฎบไธ€ไธ‹ไฝ ็š„ๅ“็‰Œๆ€Žไนˆ็Žฉ่ฝฌๅฐ็จ‹ๅบใ€‚

Session Outline

In this session, participants will:


  • ไบ†่งฃๅฐ็จ‹ๅบ็š„ๅ‘ๅฑ•ๅŽ†็จ‹ๅ’Œ็‰น็‚น
  • Learn about mini program features & implications


  • ๅ“็‰Œๅฆ‚ไฝ•ๅฎž็Žฐๆ•ฐๅญ—ๅŒ–่ฝฌๅž‹
  • Looking into what role mini programs play on empowering brands' digitalization


  • ไบ†่งฃไธๅŒ่กŒไธšๅ“็‰Œ็š„ๅพฎไฟกๅฐ็จ‹ๅบๆกˆไพ‹
  • Study featured mini program cases on connecting brands, stores and customers


  • ๅฐ็ป„่ฎจ่ฎบ๏ผšๅ“็‰Œ็—›็‚นๅ’Œ่งฃ็ญ”
  • Group discussion: how do you see your brand getting benefits from mini-programs?

Who should attend?

This training aims to share the insight and best practices for how mini programs help brands achieve digital transformation. If you are a brand manager, working in the marketing/sales department, interested in new retail/ CRM/ loyalty marketing/ WeChat mini program, you will sure be inspired by this session.


ๆœฌๆฌกๅŸน่ฎญๆ—จๅœจๅˆ†ไบซๅพฎไฟกๅฐ็จ‹ๅบๅฆ‚ไฝ•ๅŠ ้€Ÿๅ“็‰Œๆ•ฐๅญ—ๅŒ–่ฝฌๅž‹ใ€‚ไปปไฝ•ๅฏนๆ–ฐ้›ถๅ”ฎใ€Digitalใ€CRMใ€Loyalty Marketingใ€ๅพฎไฟกๅฐ็จ‹ๅบๆ„Ÿๅ…ด่ถฃ็š„ๅธ‚ๅœบ้ƒจใ€้”€ๅ”ฎๆˆ–ๅ“็‰Œ็ฎก็†่€…้ƒฝไผšๆœ‰ๆ‰€ๆ”ถ่Žทใ€‚

Agenda

11:45 Registration and Light Lunch

12:00 Session

14:00 Session Ends


A light lunch will be served for the attendees.

Speakers

  • Enjoyce ZHU (Chief Operating Officer at Edenred China)

    Enjoyce ZHU

    Chief Operating Officer at Edenred China

    She is a pioneer in loyalty and CRM strategies with a proven track record in delivering innovative customer loyalty and retention strategies to drive sustainable business growth. She has worked with companies across the business spectrum, including Sephora, Nestle, Haagen-Dazs, L'OCCITANE, Swarovski, Microsoft, Air France and P&G. Currently she’s dedicated to offer CRM 4.0 solution to power smart operations in the New Retail environment in China. A CEIBS MBA graduate, she was previously based in Beijing with Xinhua News Agency as a journalist.

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Tickets

Prepayment is required when purchasing these tickets.
Member Ticket
Member Price RMB 180
Member Company Employee Ticket
Standard Price RMB 250
Non-Member Ticket
Standard Price RMB 300

Registration

  • Member Training Credit is not applicable in this session.
  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a Lunch & Learn session, please notify Ivette Corominas at (86 21) 6279 7119 ext. 5671 or email ivette.corominas@amcham-shanghai.org no less than 24 hours in advance.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.

Venue

AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact Ivette Corominas

Contact Organizer

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