Echo Gong is the Head of Greater China Advisory at Coresight Research. She specializes in China Market Entry and China retail and consumer trends. She has close to 15 years of experience in the retail, retail tech, and consumer product sector, including New Retail, Livestreaming, and E-Commerce. 

Echo holds a BSc in Economics from the London School of Economics as well as an online certification program in Business Analytics from the Wharton School.

Andrea is an award-winning digital strategist and the founder of Fireworks, technology marketing company in Shanghai.

He has lived 14 years in China, whose majority he spent working with the country’s evolving digital landscape. Prior to Fireworks, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.

A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management trainings globally. He is content consultant and trainer at the Alibaba Global Ecommerce Talent program.

Andrea was born in Prato, Italy, is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.

Lin Lin has more than 15 years of solid experience in marketing and corporate communications within a B2B international setting in the Chemical, Automotive, and Industrial Manufacturing business. Lin is experienced in communication strategy development, campaign planning, and execution.

Jenny Chan is the China Editor at WARC - a trade media publication and information service specializing in rigorous, unbiased intelligence about marketing effectiveness, delivered via news articles, opinion pieces, in-depth features, best practice guides, case studies, research papers, special reports, data benchmarks, and advertising trends, as well as via webinars, awards, events, and advisory services.

WARC was founded in 1985 and has offices in the UK, US, Singapore, and very recently, Shanghai. She contributes to WARCís content output from China in English and Chinese and is in the midst of building up WARC.CN's bilingual site. Chan has more than a decade of business journalism experience spanning Campaign Asia in Hong Kong, CNBC Asia in Singapore, and Network Ten in Melbourne, plus 3 years of marketing frontline experience at Japanese company Yamaha Music, and 1 year of volunteering for an NGO representing migrant-worker rights from South Asia.

Always a keen pursuer of facts in a more down-to-earth sense, she has moderated and spoken at events organized by RISE, PRNewswire, China Connect, ROI Festival, Haymarket Media, Founder Institute, European Chamber Of Commerce, and other marketing conferences around the world.