AmCham Shanghai's Marketing & Media Committee invites you to the 2023 China Marketing Outlook on Wednesday, February 22, 2023, from 4:30 - 6:00 pm atthe AmCham Shanghai Conference Center.

2023 will be a rewarding but challenging year for marketing in China – the promise and potential of the post-Covid landscape and hopes of consumer "revenge spending" must be balanced against challenging consumer conditions and a readjustment of business conditions.

To explore the marketing outlook for China in 2023 and discuss what it means for both consumer and business marketers and how to adjust your marketing strategy, AmCham Shanghai has invited experts from diverse marketing backgrounds including B2B, e-commerce, digital and consumer research to share their insights and advice. We will also put the wider macroeconomic background into context for marketing.

For any marketer looking to understand how to navigate the marketing landscape in China year – this is the event to help you. This event will be followed by a marketing mixer where you can network with your marketing peers, meet the speakers and further discuss topics of interest!

The panel will introduce a range of topics including:

- The macro-economic landscape and business sentiment

- What digital and social channels you should be using

- E-commerce channels and strategies

- Consumer insights and preferences

- and other key trends in 2023

Oliver Pearce, the Chair of the Marketing and Media Committee, will host this event.


4:00 - 4:30 pm Registration & Networking

4:30 - 5:00 pm Presentations

  • Provoke yourself: how to NOT go back to the marketing status quo before COVID?
  • Outlook for China's E-Commerce Market
  • Forces that will Re-shape B-to-B Marketing in 2023
  • Revenge consumption, is it really happening?

5:00 - 5:30 pm Panel Discussion

5:30 - 6:00 pm Q&A

6:00 pm Event Ends

There will also be a free admission happy hourMarketing Committee Networking Mixerafter the Marketing Outlook at TOMATITO (无限极荟店). Please register here.


  • Echo Gong (Head of Greater China Advisory at Coresight Research)

    Echo Gong

    Head of Greater China Advisory at Coresight Research

    Echo Gong is the Head of Greater China Advisory at Coresight Research. She specializes in China Market Entry and China retail and consumer trends. She has close to 15 years of experience in the retail, retail tech, and consumer product sector, including New Retail, Livestreaming, and E-Commerce. 

    Echo holds a BSc in Economics from the London School of Economics as well as an online certification program in Business Analytics from the Wharton School.

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  • Andrea Fenn (CEO of Fireworks)

    Andrea Fenn

    CEO of Fireworks

    Andrea is an award-winning digital strategist and the founder of Fireworks, technology marketing company in Shanghai.

    He has lived 14 years in China, whose majority he spent working with the country’s evolving digital landscape. Prior to Fireworks, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.

    A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management trainings globally. He is content consultant and trainer at the Alibaba Global Ecommerce Talent program.

    Andrea was born in Prato, Italy, is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.

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  • Lin Lin (Strategic Communication Consultant at Doremus)

    Lin Lin

    Strategic Communication Consultant at Doremus

    Lin Lin has more than 15 years of solid experience in marketing and corporate communications within a B2B international setting in the Chemical, Automotive, and Industrial Manufacturing business. Lin is experienced in communication strategy development, campaign planning, and execution.

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  • Jenny Chan (China Editor at WARC China)

    Jenny Chan

    China Editor at WARC China

    Jenny Chan is the China Editor at WARC - a trade media publication and information service specializing in rigorous, unbiased intelligence about marketing effectiveness, delivered via news articles, opinion pieces, in-depth features, best practice guides, case studies, research papers, special reports, data benchmarks, and advertising trends, as well as via webinars, awards, events, and advisory services.

    WARC was founded in 1985 and has offices in the UK, US, Singapore, and very recently, Shanghai. She contributes to WARCís content output from China in English and Chinese and is in the midst of building up WARC.CN's bilingual site. Chan has more than a decade of business journalism experience spanning Campaign Asia in Hong Kong, CNBC Asia in Singapore, and Network Ten in Melbourne, plus 3 years of marketing frontline experience at Japanese company Yamaha Music, and 1 year of volunteering for an NGO representing migrant-worker rights from South Asia.

    Always a keen pursuer of facts in a more down-to-earth sense, she has moderated and spoken at events organized by RISE, PRNewswire, China Connect, ROI Festival, Haymarket Media, Founder Institute, European Chamber Of Commerce, and other marketing conferences around the world.

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A prepayment is required when choosing 'Standard Price'.

Member Ticket

Definition of a Member: You are personally registered as a member and hold a membership card.

Member Price Complimentary
Member Company Employee Ticket
Standard Price RMB 200
Non-Member Ticket
Standard Price RMB 500


AmCham Shanghai Conference Center

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District

Shanghai, China

If you have any questions please contact Jenny Wang

Contact Organizer

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