Session Outline
Objectives and Benefits
After this training program, you shall be able to:
1) Understand and anticipate key accounts' business needs to grow the account
for the future
2) Understand and build strong relationships with influential people of key accounts
3) Plan and prepare your negotiations with Key Accounts for optimal outcomes;
Methodology
This Workshop consists of a lively series of short participative lectures conveyed using plain uncomplicated explanations. Learning will be facilitated through exercises and case studies. Ample seminar materials will be given to participants to serve as a constant source of reference to them. Ample time will be allotted for group discussion.
课程目标和学员受益
在本课程结束后,学员将能够:
1) 了解并预测大客户的业务需求,以备未来进一步发展与该客户的销售
2) 了解并与大客户的主要影响者建立起很深厚的关系
3) 做足准备以取得与大客户的最优谈判结果
教学方法
本课程包含一系列生动翔实的参与性讲解,说明和解释通俗易懂,训练和案例贯穿始终,学员还会获得大量的讲座材料,作为日后的常用参考资料。讲座还将为小组讨论做出合理的时间安排。
This workshop is designed especially for Key Account Managers, Customer Service people and anyone who is responsible to grow more business from existing customers!
谁该受训
需要有条理地加强大客户的产出的大客户经理、销售及客服人员