Go Beyond WeChat Marketing — Boosting Your Sales Conversion Online

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The Marketing & Media Committee organized a few events with respect to WeChat Marketing this year. What will happen next when your marketing campaigns work well on WeChat and you have accumulated a number of followers?

Thomas Meyer will share key insights on WeChat from a business, commerce, social CRM and service innovation perspective. Illustrating how you can utilize WeChat to get to the next level through market-leading case studies in retail, luxury, hospitality, and F&B.

Thomas Knoop will share key insights on how live customer service contributes to more turnover, from a pre-sales and after-sales perspective. How does customer satisfaction contribute to your brand's success and how do you measure it? Do you need to invest only in marketing or is customer service also a part of it?

Jun Peng, the Vice Chair of the Marketing Committee, will host this event.

Agenda

10:00 Registration & Networking

10:15 Welcome Remarks

10:20 Presentation by Mobile Now

10:50 Presentation by Livecom

11:20 Audience Q&A

11:45 Closing Remarks

Speakers

Thomas Knoop
Founder of Livecom
Thomas is an operational and pragmatic senior executive with more than 25 years of experience in all aspects of IT, Management in Customer Contact, e-commerce, Customer Service and CRM/ERP environments. He co-founded Livecom China in 2010. Livecom is the market leader in the areas of customer communication and online conversion solutions, allowing companies to help their customers faster and more efficiently. Companies like ele.me, Clarins, Caudalie, Asurion, Philips, PCCW, Pernod Ricard, Chow Tai Fook, Guerlain, China Telecom, Thomas Cook and Web International English implemented Livecom products and solutions in China, and found that the synergy and return of their customer communication and e-commerce investments strongly increased.
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Thomas Meyer
Co-Founder of Mobile Now Group
Thomas has 18 years’ experience working on leading edge mobile media, mobile marketing and mobile business initiatives. An internationally, experienced mobile specialist, Thomas has consulted and won awards for leading agencies, brands and clients including Ogilvy, Wunderman, Y&R, Saatchi & Saatchi, Grey, iconmobile, Microsoft, Visa, Diageo, Ford, Motorola, Nokia, Vodafone, P&G and Unilever.
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