AmCham Shanghai would like to invite you to join our program, Business Alliance Network: Ride the momentum of BI to maximize the value in your organization's data. The event will be held on December 12 from 14:00-16:00 at AmCham Shanghai Conference Center. This program is designed to foster stronger connections between the Chinese and American business communities as you learn about a specific topic.

If your political antennae are properly tuned, you won't have missed the message that China's President Xi Jinping has been emphasizing since the beginning of 2018 - building a digitalized China. BI (business intelligence) and AI (artificial intelligence) are hot topics in China's IT sector. Global IT research authority Gartner has consistently ranked BI and data analytics as top business IT features in their industry reports for the last six years. After years of using cumbersome ERP and CRM systems, today's IT systems are able to collect big data from various operational lines. But how do you convert big data into real value? That's where BI comes into play.

Today's China has fast become a leader in end-user digitalization. Mobile APPs are a part of daily life, from shopping payments and public transfers to education and hospital appointment-making. However, the vast amount of data generated either from the consumer front or the operational front will be underutilized without a well designed and implemented BI system in place. In this session, we will take the audience through a journey of understanding the value embedded in data, what BI systems are and how can BI systems help enterprises can create tangible value from that data, with a few real case studies demonstrating the value generated by BI systems.

上海美国商会邀请您参加我们的商业联盟交流系列活动之用商业智能赋能企业数据。该活动将于12月12日14：00-16：00在上海美国商会会议中心举行。该系列活动旨在让您了解特定主题的同时，促进中美商界之间的联系。

相信紧跟时事的您当然不会错过中国主席习近平在今年伊始做出的重要指示---建设数字化中国。商业智能与人工智能已然成为中国IT业界的大热话题。全球IT研究权威高德纳咨询在其行业报告中，连续六年将商业智能与数据分析列为企业在IT领域的最核心特质。告别了多年来冗繁过时的企业资源计划（ERP）系统和客户关系管理（CRM）系统，如今的IT系统已经能够从不同的业务线中收集处理大数据。但接下来，如何进一步将大数据转化为实际价值？这就需要商业智能的助力。

今天的中国已迅速成长为终端用户数字化的领军者。移动应用成为了日常生活的一部分，从购物支付与公共资金，到教育和门诊挂号，随处可见数字化的身影。然而，面对如此庞大的消费端与运营端数据，如果缺乏有效的商业智能体系，这些数据的价值便无法得到充分利用。本次活动中，我们将带各位了解数据蕴藏的价值，商业智能系统的本质，以及企业如何利用商业智能系统挖掘数据中的实际价值，并结合实际案例，分析商业智能体系的价值所在。