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The growth of China's upper middle class has created incredible growth opportunities for brands, both local and multinational. However, the emerging affluent class of 2018 has evolved significantly over the past ten years. Until recently, the definition of "success" was simple: professional achievement.


Today, people strive to project identities that are much more multi-dimensional: provider for the extended family, modern parent, world explorer, new experience seeker and health and wellness aficionado. This results in a new "master tension" at the heart of upper middle-class consumers: "I want to do more and be more but struggle to balance it all."


In a lively case-filled presentation, Tom Doctoroff, Chief Cultural Insights Officer at Prophet, the largest independent global brand and marketing consultancy, and former CEO of J. Walter Thompson Asia Pacific, will outline five insight-driven strategies to resolve this conflict and earn the loyalty of this critical demographic.


Paul Lin, Chair of the Marketing Committee at AmCham Shanghai, will host this exciting session with Tom.


Agenda

10:00 Registration

10:15 Start of Showcase with Tom Doctoroff

11:15 Audience Q&A

11:45 Networking & Event Ends

Speakers

  • Tom DOCTOROFF

    Tom DOCTOROFF

    Tom was the CEO of J. Walter Thompson Asia Pacific until August 2016. He is one of Asia's most respected marketing professionals. He is also a leading expert in Chinese consumer psychology.

    He has appeared regularly on CNBC, NBC’s The Today Show, Bloomberg and NPR and is featured in publications ranging from the Financial Times to the Wall Street Journal. He is a sought after keynote speaker for events such as the International Advertising Association’s global symposium, University of Chicago’s Global Management Conference and the JPMorgan Asia Pacific Equities conference.

    Tom started his career at Leo Burnett in Chicago and moved to J. Walter Thompson (Chicago). In 1994, he landed to Hong Kong as Regional Business Director. In 1998, he became the Managing Director of J. Walter Thompson Shanghai. In 2012, he was appointed Asia Pacific CEO of the company. Some of his key clients included: Unilever, HSBC, Ford, Unicharm , Nikon and leading local enterprises across APAC such as China Unicom and the Singapore Tourism Board

    Tom is an adjunct professor of marketing at University of Chicago’s Booth school of business and Baruch College in New York. He is also the recipient of the “Magnolia Government Award, the highest honor given by the Shanghai municipal government to expatriates and was an Official Torchbearer for the Beijing 2008 Olympics. He is the author of the best-selling books "Billions: Selling to the New Chinese Consumer" (2006) and "What Chinese Want" (2012). He launched his third book, "Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing" (2014).

    He serves on several boards in New York including BUILD NYC, dedicated to keeping un-resourced kids in school through entrepreneurship and the International Center of Photography.

    Tom has a BA from Northwestern University in Psychology and a MBA from Chicago Booth. He is currently based in New York City.

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Tickets

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Member Ticket
Member Price Complimentary
Member Company Employee Ticket
Standard Price RMB 200
Door Price RMB 300
Non-Member Ticket
Standard Price RMB 500
Door Price RMB 600

Venue

AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact

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