The Marketing & Media Committee keeps a close eye on new trends and innovation in the retail industry. Lately the New Retail concept is shaking things up. In times of change many companies struggle to find solid ground. How do you navigate when the only constant in business is on-going change?

Jacob Johansen, who works at the forefront of New Retail and business transformation in Asia as an independent business adviser and external consultant with IKEA, has the answer.

In his keynote "From Customer to User" he presents a series of brand new, innovative and provoking ideas to reshape business from outside in.

Johansen advocates what he calls Radical User Centricity. It's principles are inspired by the dynamics and innovation of the Chinese business landscape and life in China in general. But Radical User Centricity is not China specific but rather a universal take on new strategy.

Jun Peng, Vice Chair of the Marketing Committee, will host this event with AmCham Shanghai.

Agenda

09:00 Registration

09:30 Presentation by Jacob Johansen

10:20 Audience Q&A

10:35 Networking

11:00 Event Finishes