Norman is a strategy and organisation development practitioner who works in Australia, UK, New Zealand and South Africa. After leaving a leading consulting firm, Norman founded a strategy and research firm with affiliations in UK and North America.

His work integrates the research from neuroscience with economics and strategy. It addresses:
-Strategy in highly uncertain environments, using various approaches such as scenario planning and neurostrategy
-Organisation development – designing and developing innovative organisations
-Growth and corporate resilience – achieving growth and adaptation.

Norman has particular skills in developing future strategy and aligning organisations with their current and future environments. His integration of neuroscience and strategy principles (neurostrategy) has enabled the development of a range of proprietary techniques and approaches to achieve an enhancement in organisational performance.

Norman has published widely in his field and has contributed to a range of journals and international conferences. His recent book, Strategic Alignment, has received acclaim in the management and business press and the 2nd edition has just been published. His new book, The Future Builders deals with the practices of creating the future and organisational adaptation in uncertain environments. This is due for publication shortly.

He holds visiting and associate appointments with a number of leading Graduate Schools of Management, including Macquarie University (Australia), the University of Pretoria - GIBS (South Africa) and Canterbury Graduate School of Management (NZ).

Prior to his consulting career, Norman held a variety of senior Marketing and General Management positions in the services and manufacturing sectors.

He has a BA (Economics and Sociology) from the University of Cape Town, a Postgraduate Diplo- main Management, an MBA, and PhD from the University of Witwatersrand.

Norman is also an Ambassador for Thought Leaders Global.