AmCham Shanghai's Legal Committee and Food, Agriculture & Beverage Committee jointly invites you to attend Intellectual Property and Regulatory Issues in the Food and Beverage Industry on Thursday, September 13 from 12:00 to 13:30 at the AmCham Shanghai Conference Center.

Andrew Sim, Partner at Baker & McKenzie LLP who leads the China Food and Beverage practice will share his industry insights and cover current issues including:

  • Importance of online marketing for F&B in China
  • Overview of Regulatory Environment
  • Brand protection and enforcement (offline and online)
  • Professional anti-counterfeiters
  • Labelling and advertising
  • Compliance and accountability

Following the presentation will be a panel discussion with industry experts from Coca-Cola, Mondelez, and Wine Australia to provide additional insights on the market. The panel will be moderated by Gentry Sayad, Chair of the Legal Committee.


12:00 Registration & Networking

12:15 Opening Remarks

12:20 Presentation

12:45 Panel Discussion

13:20 Audience Q&A

13:30 Session Ends

This is a brown bag lunch event, attendees are welcome to bring their own lunch. AmCham will provide soft drinks.


  • Andrew Sim (Partner at Baker & McKenzie)

    Andrew Sim

    Partner at Baker & McKenzie

    Andrew Sim is a partner in Baker McKenzie’s Intellectual Property group in Hong Kong and China. His practice focuses primarily on intellectual property law in the People’s Republic of China. He has contributed articles to leading legal publications such as World Trademark Review and The Singapore Law Gazette. Mr. Sim is a member of the Singapore Academy of Law and the Law Society of Hong Kong. Mr. Sim regularly assists clients in strategizing their intellectual property rights and directing anti-counterfeiting operations in the areas of trademarks, copyright, trade names, passing off, unfair competition, designs, labeling laws, consumer, media and advertising laws. Mr. Sim’s practice also includes domain name, Internet and technology laws. Mr. Sim is admitted as a solicitor in Hong Kong. He is a qualified New York attorney-at-law, admitted as an advocate and solicitor in Singapore and a solicitor in England and Wales, and is a barrister-at-law in the UK. He is also a registered patent agent in Singapore.

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  • Hedy He (Legal Counsel at Mondelez)

    Hedy He

    Legal Counsel at Mondelez

    Extensive in-house counsel experience in the snacking industry as well as the chemical industry, including dealing with various issues in the areas of IP, advertising, competition law, e-commerce, food safety, product quality, etc.

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  • David Lucas (Regional General Manager, North Asia at Wine Australia)

    David Lucas

    Regional General Manager, North Asia at Wine Australia

    David Lucas is Wine Australia’s recently appointed Regional General Manager, China. He has spent the past 20 years in Asia and has significant experience within the wine and spirits categories across North Asia. David has undertaken multiple roles for ASC Fine Wines, one of the largest importers and distributors of Australian wines in China, including Vice President Sales, and thus has a deep understanding of Chinese channel management. Prior to ASC Fine Wines, David spent many years at Bacardi and Allied Domecq developing spirits markets. David leads the Wine Australia team in China, endeavoring to create opportunities for Australian wineries and brands and strengthen the growth and popularity of Australian wine in the market.

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  • Courtney Macintosh (Senior Associate at Baker McKenize)

    Courtney Macintosh

    Senior Associate at Baker McKenize

    Ms. Macintosh is a senior associate at Baker McKenzie’s Beijing office. Her practice focuses on China intellectual property registration and enforcement. She has successfully prosecuted trademark infringement cases for many global brands and has won "well known" trademark status for her clients through China's administrative system. Ms. Macintosh advises on all areas of brand protection issues in China including online infringement, customs enforcement, trademark prosecution, franchise agreements and trade dress. Previously, she worked in Australia on large IT outsourcing projects, advising clients on technology licensing and data security.

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  • Yan Su (General Counsel, Greater China & Korea at Coca-Cola)

    Yan Su

    General Counsel, Greater China & Korea at Coca-Cola

    She joined Coca-Cola in 2004, appointed as General Counsel of Coca-Cola Bottling Investment Group China in 2007 and be the Group General Manager – Reputation Management in 2010. Ms. Su Yan just came back from her U.S assignment and joined GCK BU few months ago. Ms. Su Yan held Master of Law, University of New South Wales. She has rewarded as“Outstanding Ethics officer ” in 2010.

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A prepayment is required when choosing 'Standard Price'.


Member Ticket
Member Price Free
Member Company Employee Ticket
Standard Price RMB 150
Door Price RMB 150
Non-Member Ticket
Standard Price RMB 300
Door Price RMB 300