AmCham Shanghai Entrepreneurship and Marketing & Media Committee are proud to co-host a How-To session for AmCham Shanghai members: The Secrets for Success on WeChat.

WeChat is a major communication channel for most businesses in China, but with the growing presence of brands on the app, competition for the Chinese consumer's attention is ever increasing. New features are being added regularly and new opportunities are arising, yet WeChat has become a struggle for executives and marketers to understand and keep up with. The business possibilities of Wechat has become limitless in Sales, Marketing and Operations.

This in-depth session on China's super app will provide you with a global and local framework to successfully tackle the following challenges for your business :

- Can WeChat be an efficient channel to build brand awareness for your products and services, and attract consumers who know nothing about your brand?

- Where is WeChat most effective in your buyer journey and sales funnel?

- How to build the best brand experience for your followers and make their WeChat journey as personal as possible?

- What are the key strategies to show a positive ROI on WeChat initiatives?

Seating will be limited, so please RSVP. It's a session you won't want to miss.