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The Decision Making with Big Data Workshop is a highly interactive course providing participants with the knowledge and skills to turn data into actionable results. Designed for team members that do not have a quantitative background, the workshop focuses on helping participants learn how data can and cannot be used to make decisions.

A key element of the workshop is introducing the methodologies and tools for collecting, analyzing, and interpreting data. While participants may not always conduct the analysis themselves, knowing the big picture helps participants when presenting big data and using the insight to influence others towards a decision. The workshop also gives participants the basics needed to conduct business experiments, evaluate results, and identify the next steps.

Session Outline

KEY TOPICS 
  • Understanding Big Data
  • 5 Steps to Data-Driven Decision Making
  • Identifying the Problem
  • Business Experiments for Decision Making
  • Defining the Right Metrics
  • Tools and Methodologies for Working with Big Data
  • Identifying Good and Bad Data Analysis
  • Turning Analysis into Action
  • Implementing a Solution

Agenda

9:00 AM - 9:25 AM
Opening
• Welcome
• Workshop objectives
• Today’s Agenda
• Housekeeping
• Introductions / Energizer
9:25 AM - 10:00 AM
The World of Big Data
• Defining Big Data (Volume, Velocity, Variety, Veracity)• Using Big Data to Drive Value (with examples)• Intuition and Data AnalysisBig Data Decision Making Process• Big Data Analysis Frame...
• Defining Big Data (Volume, Velocity, Variety, Veracity)
• Using Big Data to Drive Value (with examples)
• Intuition and Data Analysis

Big Data Decision Making Process
• Big Data Analysis Framework: Discovery, Insights, Actions, Outcomes
• Planning vs Implementing (flipping the framework)
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10:00 AM - 10:30 AM
Planning Step 1: Outcomes
• Quick Video: Bouncing Balls
• Quick Video: Whodunnit?
• Creating a Problem Statement
• Creating a Goal Statement
• Case Study Discussion (Problem and Goal Statement)
10:30 AM - 10:45 AM
Break
10:45 AM - 11:15 AM
Planning Step 2: Actions
• Generating Potential Actions (define possible options before the analysis is conducted)• Perfect vs Best Possible• Decision Matrix (group exercise)• Linking Insight to Action (how will you...
• Generating Potential Actions (define possible options before the analysis is conducted)
• Perfect vs Best Possible
• Decision Matrix (group exercise)
• Linking Insight to Action (how will you know?)
• Case Study Discussion
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11:15 AM - 12:30 PM
Planning Step 3: Insights
• Collecting the Data (Key Questions to Ask)• Types of Data Analysis (Descriptive, Diagnostic, Predictive, Prescriptive, Adaptive)• Structured and Unstructured Data• Data Sources (Primary, S...
• Collecting the Data (Key Questions to Ask)
• Types of Data Analysis (Descriptive, Diagnostic, Predictive, Prescriptive, Adaptive)
• Structured and Unstructured Data
• Data Sources (Primary, Secondary, Social Media)
• Traditional and Big Data Approaches
• Case Study Discussion
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12:30 PM - 1:45 PM
Lunch & Energizer
1:45 PM - 2:45 PM
Planning Step 3: Insights (Continued)
• Tools for Analysing Big Data
• Selecting the Right Tools
• Case Study Discussion
2:45 PM - 3:15 PM
Planning Step 4: Discovery
• Testing a Proof of Concept
• Action Planning
3:15 PM - 3:30 PM
Break
3:30 PM - 4:30 PM
Implementation (Discovery, Insights, Actions, Outcomes)
• Implementing the Plan• Common Traps when Making Decisions o Good Data vs Bad Data o Correlation vs. Causation o Incorrect Assumptions o Unintend...
• Implementing the Plan
• Common Traps when Making Decisions
o Good Data vs Bad Data
o Correlation vs. Causation
o Incorrect Assumptions
o Unintended Consequences
• Case Study Discussion
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4:30 PM - 5:15 PM
Final Activity
• Five Steps to Decision Making with Big Data• Option 1 or 2 (depending on timing)Option 1: Team to spend 10 – 15 minutes preparing a final presentation and presenting to the audience (their...
• Five Steps to Decision Making with Big Data
• Option 1 or 2 (depending on timing)

Option 1: Team to spend 10 – 15 minutes preparing a final presentation and presenting to the audience (their current case study)

Option 2: Switch the groups, and have the participants spend 30 minutes ‘problem solving’ a new case study and present to the group.
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5:15 PM - 5:30 PM
End of Day Wrap-Up
• End of Day Discussion
• Continuous Improvement / Action Planning
• Evaluation forms
5:30 PM - 5:30 PM
End of Workshop

Speakers

  • Jack Chen

    Jack Chen

    Jack has over 30 years' experience studying, working, and establishing businesses in the United States. Jack has also had substantial teaching experience in South America and China where he focused on leadership development. He treats all cultures with respect, tolerance, and acceptance, and has a diverse worldview.

    Jack has been involved with corporate training and coaching for more than ten years. As a Consultant, he brings specialized experience in executive coaching, leadership development communication, personal effectiveness, and emotional intelligence. Currently, his main training focus is in Greater China and Asia.
    Jack's clients have included Microsoft, Google, Cisco, Yahoo, L’Oreal, HP, GE Capital, Pfizer, BTCO, Adecco/LHH, Ansaldo STS, Unilever, Ingersoll Rand, ASML, Ferrari, AMD, and SMIC. He has experience working with many industries, including high tech tele-communications, electricity, beauty, retail, finance, investment, pharmaceuticals, human resources, and general management.

    Jack has a Doctorate of Ministry from Fuller Theological Seminary Pasadena, California, as well as a Master of Business Administration from San Jose State University, California and a Bachelor of Arts in Business Administration from Fu Jen Catholic University, Taipei. He is fluent in both Chinese and English.

    Jack holds professional certifications as an Associated Certified Coach (ACC) from the International Coaching Federation USA, as a Certified Coach Practitioner (CCP) from the Certified Coach Federation USA, as a Certified Professional Coach (CPC) from International Coaching Academy USA, and as an Emotional Intelligence Certified Coach (EICC) from Social and Personal Emotional Intelligence Institute USA.

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Tickets

A prepayment is required when choosing 'Members only price' or 'Standard Price'.

“会员票价”及“标准票价”要求您在提交注册信息后即刻完成在线预付，若您希望在活动现场支付门票，请选择“现场票价”。
Member Ticket
Member Price RMB 2,650
Member Company Employee Ticket
Standard Price RMB 3,650
Non-Member Ticket
Standard Price RMB 4,650

Registration

  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For half-day sessions, AmCham Shanghai members are eligible to attend free of charge with Training Credit*; AmCham Shanghai members without Training Credit are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate".
  • For full-day sessions, AmCham Shanghai members are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at “Employee Rate”; Non-members are eligible to attend at “Non-Member Rate”.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a half-day session, please notify Ivette Corominas at (86 21) 6279 7119 ext. 5671 or email ivette.corominas@amcham-shanghai.org no less than 24 hours in advance. If you need to cancel your registration for a full-day session, please notify Ivette Corominas at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.

Venue

AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact Ivette Corominas

Contact Organizer

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