Dirk is a multi-award winning creative director and tech entrepreneur based in Beijing, China. He works between design, technology, film making, branding and digital marketing.

In 2012 Dirk co-founded Zanadu, China’s leading high-end travel agency and travel media channel. Zanadu curates the world's most amazing travel experiences to affluent Chinese travelers and publishes travel and lifestyle content to millions of Chinese viewers. In the role of Chief Creative Officer Dirk looks over the Zanadu brand, the creative department and the virtual reality and film studio, amongst many other things.

Dirk is also the China chairman of Arcade, a boutique creative agency network with offices in Singapore, Japan, Jakarta, Shanghai and South Africa. Arcade is part of the Publicis Groupe.

Before Arcade and Zanadu, Dirk held several senior creative positions with OgilvyOne, Ogilvy & Mather and DDB, across China and Asia. Together with his teams of talented writers, designers and technologists he won many creative and advertising awards for work on Fortune 500 clients. Amongst those trophies was China's first ever Cannes Cyber Lion and China's first D&AD yellow pencil.

In 2017 Dirk also joined the team behind the NEU Future Festival, China’s first forum that links technology, art, culture, media and lifestyle with a focus on our life in the future. NEU is a series of offline events in and outside of China and a platform for content about the future.

Bryce is a 20 year veteran of the advertising business, driving the creative and data vision in China over Wunderman's 3 offices ensuring consistent delivery of the best in class communications programs for both global and local brands, including Ford, Huawei, Microsoft, Bentley, Shell and others. Fluent in Mandarin, Bryce first came to China in 1987 and has never left the region. A former professional musician, Bryce recorded 2 albums in China and Taiwan and has toured extensively. Bryce has a Master in International Management from the Thunderbird School of Global Management.

Mayan has come a long way, joining China’s advertising industry in 1996 with JWT, eventually becoming its Chairman of Asia Pacific Creative Council in 2013.

Along the way he helped JWT garner many prestigious regional and global advertising awards. JWT Asia Pacific was named “Network Agency of the Year” by AdFest in 2008. JWT Asia Pacific repeated this feat when it was named “Network Agency of the Year” by both Media Spikes and AdFest in 2009. JWT Shanghai, meanwhile, was named “Agency of the Year” in 2009 by Adfest, and “Agency of the Year” by Campaign Asia in 2011.

Mayan made history time and again, producing many firsts in China’s advertising industry, from winning China’s first gold Clio, to helping lead China to its very first Grand Prix at Cannes in 2011. In Adfest 2016, Mayan was named as “Lotus Legend”.

In 2012, he made history once again, becoming the first Chinese jury head of Cannes’ Outdoor Advertising Awards 2012. Mayan continues to support the industry by serving as a juror at regional awards like Longxi Chinese Advertising Awards, Spikes Asia and Adfest, and international shows like Clio, Cannes and ADC.

Mayan also has keen interests in theatre and song writing. He wrote, directed, and acted in stage plays for over 15 years while in Hong Kong. He also wrote lyrics for Asian pop songs and musicals and is a member of the Composers and Authors Society of Hong Kong. In 2009 the Hong Kong Chamber of Commerce also honored him as one of the Outstanding Hong Kong People in Shanghai.