Being an outstanding sales person and managing a sales team requires different sets of skills and attitudes altogether. Yet, many sales managers are not equipped with right tools to get better results from an otherwise talented sales team.
成为一名优秀的销售人员和管理一个优秀的销售团队所需是不同的技巧和态度，可许多销售经理却往往缺乏合适的技巧和工具来带领一支优秀的团队取得更好的业绩。

Hence, even when the Sales Manager puts in a lot of effort, the sales team’s results can still be dismal. While being a sales manager will require some level of leadership and management skills, the leadership and management skills needed by sales managers will be drastically different from other managers.

相信您已经发现目前有很多营销、销售经理花了很多时间及精力投入工作，但他们所带领的营销团队却不是很理想。销售经理这一岗位与其他领导岗位一样需要一定水平的领导及管理技巧，然而这些技巧却与其他领导岗位所需的大大不同。

As a Sales Manager, you are responsible to get your team produce top notch sales results for you, and you will almost be totally appraised by the performance of your team.

身为营销经理，您就必须为您的营销团队的业绩负责。

In fact, based on a 14-year worldwide research:
事实上，一项在全球范围进行了14年之久的调查研究显示：

• Less than 15% of superstar/ top salespeople succeed in managing others
• 一流销售人员中，不到15%可以胜任管理者的职责

• Only 19% of effective new business developers are effective at maintaining long-term customers
• 高效业务拓展人员中，只有19%在维护长期客户方面同样有效

• Less than 15% of key account managers are comfortable developing new businesses 大客户经理中，不到15%能够游刃有余得发展新的客户

• Nearly 65% of salespeople who fail could have succeeded in the right type of sales position for their skills
• 失败的销售人员中，将近65%在适合的销售岗位上运用自身能力本可以获得成功

• 60% of sales position failures are related to individuals with the wrong skills for the position
• 失败的销售案例中，60%是由销售人员所具备的技能不合适该职位所造成的