Cyril Drouin is the Chief eCommerce Officer for Greater China at Publicis Communications. He is based in the Shanghai office, but he travels extensively for business, lectures, and trainings. Cyril runs the Publicis Commerce practice in China.
Cyril has lived in China since 1998 and in 2003 founded an eCommerce and digital agency focusing on the Chinese market. As its CEO and Senior eCommerce Consultant, Cyril, over more than 10 years since its inception, helped his agency grow with clients extending from SMEs to multinationals. Local and international companies came to rely on the eCommerce and digital marketing expertise Cyril used to create their success in either optimizing or creating their digital & eCommerce presence in China.
So far, over 100 retailers, brands, manufacturers, and small businesses have benefited from his expertise on the entire lifecycle of an eCommerce project. From its consulting and strategic phases to implementation and monitoring performance.
Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training sessions about the Chinese eCommerce ecosystem in China and around the world. Cyril is teaching eCommerce and Digital Marketing to MBA students as well.
Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of Chinese, so his trainings are attended by trainees from all walks of life in Chinese business.