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As more companies understand the need to operate in the digital economy, it is eroding the concept of foreign markets – all content is now international content. Successful global marketing needs localization, yet most marketers do not know that the industry exists. This session will look at how marketing and localization are converging and how a mix of technology and people is needed to solve an increasingly complex market place.
  • What is ‘mythbusting’ and its history
  • How and why Marketing & Localization should work together
  • What does good (and bad) Marketing & Localization look like

Agenda

3:00 PM - 3:30 PM
Registration & Networking
3:30 PM - 4:30 PM
Presentation
4:30 PM - 5:00 PM
Q&A and End

Speakers

  • Ed Hartigan

    Ed Hartigan

    Ed is Director of Digital Marketing and Media Services at Moravia. Ed has 15 years’ experience in the marketing industry working at both independent and network agencies across Bought, Owned and Earned Media. Before joining Moravia, he worked at the performance marketing agency, iProspect, part of the Dentsu Aegis Network for 5 years, where he was Head of Earned Media and Content in their London office working with the agency’s key clients such as Asda (Wallmart), Mondelez and Diageo.

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Tickets

Standard Ticket
Standard Price Complimentary

Registration

To register for this event, please RSVP online. For more information, please contact Kelly Deng at (+86 21) 6279-7119 ext. 4580 or email kelly.deng@amcham-shanghai.org.

Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Zoe Zhang at (+86 21) 6279-7119 ext. 5667 or email zoe.zhang@amcham-shanghai.org for detailed information.

What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.