在人工智能（AI）技术迅猛发展的今天，商业运营和市场营销正经历前所未有的变革。AI不仅优化了企业效率，更重塑了消费者互动方式，推动个性化、精准化营销成为可能。为帮助会员企业把握这一趋势，上海美国商会杭州中心诚邀您参加7月25日下午2：00-4：00点的"AI如何赋能商业及未来市场营销"分享会，分享AI技术在商业应用与营销创新中的前沿实践。

本次分享将结合实战案例，探讨AI如何助力企业提升竞争力，并展望未来市场营销的智能化方向。分享会将涵盖以下内容：

一、AI重构营销价值链——全链路智能生态的实战突破

1.打破单点工具局限

2.行业痛点解决

二、FansAI社区——以"真值生态"重构品牌-用户关系

1.真实性对抗种草疲劳

2.兴趣图谱强化"兴趣引力"，提升圈层黏性

3.积极能量场关注年轻用户的情绪价值需求，营造温暖健康的社区环境

三、技术+社区双轮驱动——构建增长新范式

1.AI赋能社区活跃度

2.确定性技术保障社区内容质量

3.生态协同新范式

In today's rapidly evolving landscape of artificial intelligence (AI), business operations and marketing are undergoing unprecedented transformation. AI is not only optimizing corporate efficiency but also reshaping consumer interactions, making personalized and precision marketing a reality. To help member companies seize this trend, AmCham Shanghai's Hangzhou Center of cordially invites you to attend the "How AI Empowers Business and the Future of Marketing" seminar on 25th July,2:00-4:00 PM, where we will explore cutting-edge applications of AI in business and marketing innovation.

This session will feature real-world case studies, examining how AI enhances corporate competitiveness and envisioning the intelligent future of marketing. Key discussion topics include:

1. AI-Driven Marketing Transformation – Breaking Through with End-to-End Intelligence

• Moving beyond fragmented point solutions
• Solving industry pain points with AI

2. FansAI Community – Reinventing Brand-Consumer Relationships with 'Authentic Value Ecology'

• Combating "recommendation fatigue" through authenticity
• Strengthening "interest gravity" with AI-powered interest graphs to enhance community engagement
• Fostering positive energy: Addressing Gen Z's emotional needs to build a warm, healthy community

3. Dual-Engine Growth – A New Paradigm Powered by AI + Community

• AI-driven community activation
• TrustTech: Ensuring content quality with deterministic AI
• Synergistic ecosystems: The next frontier of growth