Event Details

AmCham Shanghai's Marketing & Media Committee is pleased to present a panel discussion on "Start Your Post COVID-19 Recovery Planning Now". This session will share insights and advice from experienced agency executives from across the marketing spectrum to guide brands and marketers as you start planning for post COVID-19 recovery.


This session aims to discuss how brands are working to position themselves for the market rebound from the perspective of marketing strategy and tactics. Professionals in Marketing, PR, Media Buying, Branding, Digital & Social and E-commerce will also benefit from this discussion of pressing challenges faced by all brands, from remote working to developing the right tone for communications and understanding changing consumer behavior in response to the COVID-19.


Panelists of this webinar will be asked to share their thoughts and experiences and also engage in a discussion with the Moderator and fellow Panelists. There will also be an open Q&A session.


Topics for Discussion

- Impact of COVID-19 on all aspects of marketing and communications in China

- Economic and consumer forecasts

- Challenges faced by brands

- Industry response and case studies from agencies

- Roadmap to Recovery


Agenda

- Introductions and Situation Overviews

- Panel Discussion

- Q&A


Oliver Pearce, Vice-Chair of the AmCham Marketing and Media Committee event will moderate this webinar.


This webinar is on the record and a recording and presentation slides will be distributed following the webinar upon request.


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After your registration is complete, you will receive an email with a link to "Go to the Webinar". It might go to your spam folder. We recommend clicking this link immediately.


AmCham Shanghai uses GotoWebinar software. If you plan on joining the Webinar through your mobile phone, we recommend downloading the app from your preferred app store before the event.


If you have any questions, please contact Jenny Wang at: jenny.wang@amcham-shanghai.org

Speakers

  • Kiri Sinclair (Founder & CEO of Sinclair Communications)

    Kiri Sinclair

    Founder & CEO of Sinclair Communications

    A highly regarded thought leader and a regular commentator for the PR and communications industry in Asia, Kiri is an active board member of both The Marketing Society and PRHK, Hong Kong’s public relations association, and a member of AMEC. She is a strong advocate for the value of PR-led integrated communications across the APAC region.

    Kiri strategically advises clients across the luxury, consumer, corporate, government and NGO sectors. She is an expert at developing creative brand growth strategies on both a global and local level and managing sensitive reputational issues for world-leading clients.

    In 2018, Kiri was named PR Agency Head of the Year at Campaign Asia’s PR Awards and Agency Leader of the Year at the Mumbrella Asia Awards, which compliments the awards the agency has been bestowed for its integrated agency model and excellence in delivering success for its clients.

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  • Sameer Singh (Managing Director Insights & Strategy of Publicis Media)

    Sameer Singh

    Managing Director Insights & Strategy of Publicis Media

    Sameer has over 15 years of experience working in media agencies across China, India and the Middle East. He is currently the MD for Insights and Strategy working across key clients in the group. He is responsible for infusing data driven solutions to client’s business challenges, and drive strategic thinking, touchpoints planning and innovation.

    Sameer has rich experience in leveraging data to inform insights and maximize media ROI. He always ensures there is a robust foundation of infusing data to drive decision making.

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  • Andrea Fenn (CEO of Fireworks)

    Andrea Fenn

    CEO of Fireworks

    Andrea is an award-winning digital strategist and the founder of Fireworks, technology marketing company in Shanghai.

    He has lived 14 years in China, whose majority he spent working with the country’s evolving digital landscape. Prior to Fireworks, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.

    A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management trainings globally. He is content consultant and trainer at the Alibaba Global Ecommerce Talent program.

    Andrea was born in Prato, Italy, is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.

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