Jeff Lin is currently the CEO of Camus Yuanliu, a leading imported spirits company in China, overseeing company's portfolios of over 20 premium international brands. Jeff’s focus is driving sustainable growth through strategic distributor partnerships, channel development, and a market-leading commercial strategy.

Jeff also lead the marketing function for Camus Yuanliu’s portfolio, responsible for strategic planning, brand equity, and digital activation.

Jeff’s foundational experience includes over 8 years in senior commercial roles at Moët Hennessy Diageo (part of LVMH Group), where he gained deep expertise in launching premium wines and spirits products, executing high-impact go-to-market strategies, and delivering strong revenue growth across Greater China and Asia Pacific.

With over 15 years of marketing experience across leading multinational corporations such as Coca-Cola and Nestle, Echo specializes in developing and executing strategic brand initiatives in dynamic consumer markets.

Echo holds both a Bachelor’s and a Master’s degree from the Antai College of Economics and Management (ACEM) at Shanghai Jiao Tong University.

Ted is the founder and CEO of KulturShift, a social commerce business that manages and distribution of niche luxury and celebrity-owned brands in China.

Prior to launching KulturShift, Ted led the digital transformation of Walmart and Sam’s Club China. In addition to transforming the 400-store network he implemented agile methodologies across the organization of 100,000 associates. Today, the retail, membership, and media platforms that Ted launched and scaled for Walmart drive approximately $5 billion in annual revenue and serve over 50 million shoppers.

Ted has held international leadership roles throughout his career spanning luxury at Sotheby’s and mass retail at The Home Depot, Walmart and Sam’s Club. He speaks Mandarin Chinese and holds an International MBA (China Track) from the Darla Moore School of Business.

Ted builds and grows businesses. He also leads transformative corporate initiatives that intersect commerce and technology for the largest companies in the world.