About
AmCham Shanghai's Marketing and Media Committee invites you to join our second event exploring "Young China" and what changing trends and habits among younger Chinese mean for the economy and businesses. The event will take place on Wednesday, September 13, from 4:00 PM to 5:30 PM.
In this session, Yuwan Hu from Daxue Consulting will identify new young consumer profiles and go deep into some of the trends and channels that brands can ride to engage China's youth amid a new consumption environment.
The session will also discuss their consumption preferences, habits, and trends, addressing how to effectively engage and connect with them in a relevant way by leveraging active marketing tools, such as IP collaboration.
Agenda:
4:00 PM Registration
4:10 PM Introduction
4:20 PM Presentation
4:40 PM Q&A
5:15 PM Wrap-up and networking