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WeChat is the primary customer engagement hub in China for most brands. Yet many businesses have a poor understanding of which of their customers are following their official account. This presentation will provide you with a thorough framework to successfully identify or "bind" customers in your WeChat ecosystem so you can engage them on a personal basis and drive repeat sales. Join us to learn:
- What is "WeChat binding" and what are the core benefits of knowing which of your customers follow you on WeChat
- Best practices:
- Leverage every touchpoint in your customer journey
- Offer a seamless & rewarding user experience
- What identification rates can you expect?
- Typical KPIs and campaign case studies
- Insights and guidelines to advance WeChat techniques
Agenda
09:15 Registration and Networking
09:30 Start of Introductions
09:35 Presentation and Case Studies
11:00 Q&A
11:30 Wrap Up, Session Ends