GR Workshop: Are You Prepared for a Corporate Crisis? 如何应对企业危机？

Managing the impact of the ongoing global pandemic and the rise of geopolitical tensions has become a top priority for many businesses in China. Business leaders, GA (government affairs) practitioners, Public Relations and Communications officers must have strategies that not only improve their companies reputation but also manage the negative impact of unforeseen crisis.

• Is your company properly prepared for unpredictable crisis? Social media crisis, travel restrictions, export control, government inspections, to name a few.
• Does your company have a good strategy in place to response rapidly to crisis?
• How do you maintain a good relationship with the local government amid crisis?

AmCham Shanghai is pleased to present a GR workshop on communications and reputation management with Mr. Jeff Astle, Managing Director at APCO Shanghai on November 30th from 13:30 – 15:45 at AmCham Shanghai Conference Center. Jeff will discuss topics including growing importance of local stakeholder relations, corporate citizenship, reputation management, crisis preparation, social media engagement, employee engagement and internal strategic alignment with headquarters.

如何应对全球蔓延的疫情以及日益加剧的地缘政治紧张局势，已经成为许多在华外资企业的当务之急。在当前形势下，商业领袖、企业政府事务、公共关系和宣传部门从业人员需要及时调整甚至制定新的危机管理战略。上海美国商会将携手安可咨询（Apco Consulting）总经理Jeff Astle先生，于11月30日（周一）13:30 – 15:45在商会会议中心举办一场危机管理研讨会。 届时，Jeff 将讨论一系列议题，包括：与本土利益相关方的关系、企业公民意识、企业声誉管理、危机公关、社交媒体、员工参与度以及与总部的内部战略协调合作等。

• 您（的企业）是否随时做好了面对无法预测的危机（ 如：社交媒体危机、旅行限制、出口管制、政府检查等）的准备？
• 您（的企业）是否有快速、高效应对危机的良好策略?
• 危机当下，如何与当地政府保持良好关系?

Who Should Attend:

• Executives with Crisis Management responsibility 危机公关
• GA Practitioners 政府关系从业者
• Public Relations Officers 公共关系/事务从业者
• Communications Officers 企业传播/宣传部门从业者
• Legal Officers 企业法务人员

Agenda 议程:

13:30 - 14:00: Registration and Networking 签到交流

14:00 - 14:45: Presentation 演讲

14:45 - 15:15:Workshop in small groups 小组合作

15:15 - 15:45: Q&A 互动问答