About
In the dynamic and complex market of consumer products in China, especially the food industry, effective crisis management is not just a necessity but a strategic imperative. Crisis management requires a multi-faceted approach, encompassing regulatory adherence, effective communication, and strategic planning.
AmCham Shanghai's Food, Agriculture & Beverage Committee invites you to join a presentation and panel discussion on March 13, 2025 from 10:00 AM โ 11:30AM at the AmCham Shanghai Conference Room to explore the complexities of crisis management in the food industry. This inspiring session is designed to provide comprehensive insights and practical strategies to navigate and mitigate a crisis effectively to ensure brand protection and reputation in China and around the globe. We are fortunate to have distinguished speakers David J. Ettinger, Chief Representative at Keller and Heckman LLP, and Estelle Xu, Director at FGS Global, who bring extensive experience in legal compliance, risk mitigation, and corporate communications.
The speakers will review strategies companies need to consider when faced with a crisis, from product recalls, supply chain disruptions, and public health concerns, to effective communications with consumers and the authorities. Through real-world case studies, you will have the opportunity to engage with speakers to practice and sharpen your crisis management skills so you are ready to successfully lead your company through similar challenges.