Event Details

In today's highly competitive business world, are you often struggling with these challenges?

โ†’ Limited budget, while traditional ads are expensive and hard to measure

โ†’ Online ads getting pricier, yet footfall keeps dropping

โ†’ Want brand visibility, but can't afford big-budget campaigns?


What to Expect:

  • Insights from Karen Yuen: Discover how AmCham Shanghai membership can enhance your business experience.
  • Introduce you to a game-changer from Calvin Chan, China CEO of VIOOH โ€” Programmatic Digital Out-of-Home (prDOOH) !
  • Spotlight Presentations: Enjoy 1-minute PowerPoint introductions from member companies, showcasing their innovations and offerings.
  • Networking Opportunities: Engage in direct conversations with participating companies in a welcoming environment.


Programmatic Digital Out-of-Home (prDOOH) isn't just for big brands with deep pockets.

It helps small businesses spend smarter and reach the right target audience at the right time:

โœ” Affordable prime locations โ€“ Get your message on screens in metros, airports and on iconic screens without long-term contracts.

โœ” Smart, dynamic ads โ€“ Automatically adjust your creatives based on weather, foot traffic, or location.

โœ” Drive real footfall โ€“ Use QR codes, promo codes, and time-sensitive offers to turn passersby into paying customers.


You'll Learn:

- Real case studies in domestic and global markets with small budget but high impact

- 3 simple steps to activate your campaign across 27 markets


Spotlight Presentations Submission Guidelines for Member Companies:

- Submit a single-slide PowerPoint with your company name, logo, WeChat QR code, and product overview.

- Save as a PDF and email to michelle.li@amcham-shanghai.org with the subject: "Introduction PPT - [Your Name/Company]."

Non-Members:

- Register with your work email, company name, and job title. Additional slots may be available for introductions.


๏ปฟDeadline for Member PPT submissions: 5 PM, April 21st. Please submit by this date.


We look forward to seeing you and fostering connections!

Agenda

2:00 PM - 2:15 PM
Check-in
2:15 PM - 2:45 PM
Insights on how member companies can benefit from membership
2:45 PM - 3:00 PM
Introduce you to a game-changer โ€” Programmatic Digital Out-of-Home (prDOOH) !
3:00 PM - 3:40 PM
Member Spotlight Presentation
3:40 PM - 4:30 PM
Networking

Speakers

  • Calvin Chan (CEO of VIOOH China)

    Calvin Chan

    CEO of VIOOH China

    Calvin is a passionate, innovative and widely respected digital marketing expert in China, with 20 years of experience in the marketing consultancy and advertising technology industry. Calvin currently serves as the CEO of China and a member of the global Leadership Team for VIOOH, a leading global premium digital out-of-home supply-side platform, in charge of the company’s business in the Greater China market. Prior to joining VIOOH, he was The Trade Desk’s first General Manager for China, where he contributed to the exponential business growth and talent development after its market entry. Before that, Calvin was the CEO at AdMaster & SVP of Mininglamp Technology and held management positions at The Nielsen Company in China and the US.
    In 2018, Calvin was already recognised by Campaign as “40 under 40 APAC Leaders” and featured in “China’s Digital A-List”. He has also been actively engaged with industry organisations throughout the years, served as the 2020-2022 Co-Chair for MMA China, board member of China Advertising Association, Executive Chairman of the ECI@MarTech Committee, appointed as judge for prestigious industry awards. Calvin also regularly speaks at major international and domestic industry conferences to share his views and thought leadership regarding cutting-edge technologies & business models and sustainable development to advocate for marketing innovation in the digital economy.
    Calvin graduated from the Hong Kong University of Science & Technology with a bachelor’s degree in Business (Marketing) and a master’s degree in Humanities. He enjoys reading, sports, education and community services, and travelling around the world with family. He is also a proud, life-long Manchester United fan!

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  • Karen Yuen (Vice President, Corporate and Commercial at AmCham Shanghai)

    Karen Yuen

    Vice President, Corporate and Commercial at AmCham Shanghai

    Karen previously worked at the American Chamber of Commerce in Shanghai for 7 years starting in 2005, during which she formulated, implemented, and perfected business plans for expanding membership, services, sponsorship, advertising, and publications. She also managed all AmCham Shanghai member services and member engagement plans, including the formulation and implementation of new initiatives to better serve members and promote business development.
    Before returning to AmCham Shanghai in 2019, Karen held leadership roles at the Worldwide ERC and The Conference Board, where she served as the Asia Pacific Managing Director and China Economics and Business Center leader, respectively. Her in-depth understanding of the Chamber of Commerce and her involvement in various fields make her a valuable asset to the organization, helping to make AmCham Shanghai more perfect and systematic in the fields of member management and business development.
    Karen received her degree from The Hong Kong Polytechnic University.

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Tickets

Member and Member employee ticket
Standard Price Complimentary
Non-member Ticket
Standard Price RMB 100

Venue

AmCham Shanghai Conference Center

้ป„ๆตฆๅŒบๆน–ๆปจ่ทฏ168ๅทๆ— ้™ๆžๅคงๅŽฆ27ๆฅผ
27F, Infinitus Tower, No.168 Hubin Road, Huangpu District.

Shanghai, China

If you have any questions please contact Michelle Li

Contact Organizer

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