About
In recent years, China's food and beverage market has seen increased focus on pricing at the expense of brand development and product quality. Is creating a meaningful brand story and cultivating a customer's reason-to-believe still important in today's F&B landscape? To address the topic, AmCham Shanghai's Food, Agriculture and Beverage and Marketing & Media Committees are hosting Brand Identity: Still Relevant in China's F&B Market?, a presentation and roundtable discussion that aims to address whether there's room for new entrants to carve out long-term market share through strong branding, product quality and meaningful customer engagement. The event will take place at the AmCham Shanghai Conference Center on March 20, 2024 from 16:00 to 17:30.
This event is designed to gather industry experts, business leaders, and brand managers to explore the necessity and strategies for building compelling brand stories in the F&B industry, against the backdrop of current trends where many new companies overlook the importance of brand identity. The discussion will delve into the potential advantages of investing in brand development, the importance of customer perception beyond price, and the feasibility of such strategies in the fast-paced Chinese market.
Key Topics
- The role of branding in distinguishing F&B products in a saturated market
- Strategies for developing a strong brand identity in the face of competition on price
- The importance of quality, innovation, and storytelling in creating brand loyalty
- Analysis of Western brands' strategies in China and lessons for local companies
- Examining the potential for new brands to achieve market success and brand stickiness
Agenda
16:00 Check-in and registration
16:10 Presentation
17:00 Discussion and Q&A
17:30 End