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WEDNESDAY, MAY 24, 2017 8 AM TO 5 PM

08:00 - 09:00
REGISTRATION BEGINS

09:00 - 09:10
WELCOME REMARKS
• Kenneth Jarrett, President, AmCham Shanghai

09:10 - 09:30
MARKET TRENDS OVERVIEW: GLOBAL, DOMESTIC, AND PREMIUM
• Mark Tanner, Managing Director, China Skinny

09:30 - 10:30
PANEL ONE: THE INNOVATION OF A BRAND
• Scott Minoie, Managing Director, Element Fresh
• Raymond Hu, Senior Vice President, Head of Digital Practice, Greater China, Ketchum
• John Pawlowski, Vice President & General Manager Greater Asia, The J.M. Smucker Company
• Jared Turner, Co-Founder, CinnaSwirl

10:30 - 11:00
TEA BREAK AND NETWORKING

11:00 - 12:00
PANEL 2: TRACEABILITY - HOW TO UTILIZE INNOVATION TO IMPROVE FOOD SAFETY
• Li Xin, President, Sustenture
• Dr. Bo Zhang, Leader of Food Supply Chain Traceability & Safety Management Solutions, IBM Research China
• Will Watts, Senior Director, Walmart Food Safety Collaboration Center
• Dr. Xiong Chuanwu, General Manager, Metro Star Farm
• Dr. Zhinong Yan, Food Safety Director Asia-Pacific, Ecolab and Vice Chair Food Sanitation Professional
Developing Group, International Association for Food Protection (IAFP)

12:00 - 13:30
NETWORKING LUNCH WITH FEATURED SPEAKER

13:30 - 14:30
PANEL 3: FOOD FRAUD AND COMPLIANCE
• David Ettinger, Partner, Keller and Heckman
• Leon Zheng, Director Regulatory & Scientific Affairs, Starbucks China
• Brian Marterer, Food Supply and Integrity Services Leader, PwC China

14:30 - 15:00
TEA BREAK AND NETWORKING

15:00 - 16:00
PANEL 4: CONSUMER & DIGITAL MARKETING
• Andrew Kuiler, Managing Director, The Silk Initiative
• Kathy Hua, Marketing Head, Kellogg China
• Elaine Liu, Marketing Director, Budweiser (AB InBev)
• Yisi Liu, Senior VP, Deputy GM, APAC Regional Leader of Food,
Beverage & Agribusiness Sector, FleishmanHillard

16:00 - 16:45
CLOSING CONVERSATION: THE FUTURE OF FOOD
• Wieger Joosten, Managing Director, Accenture Greater China
• Matilda Ho, Founder, Bits x Bites and Yimishiji
• Juan Jose Herrera, Commercial General Manager, Cargill

16:45 - 17:00
CONFERENCE ENDS AND NETWORKING