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AmCham Shanghai's Marketing & Media Committee invites you to hear from media and advertising experts on the top trends of 2017 in China and its implications for marketers.
OMD, a leading marketing communications and media solution specialist, will share how digital has and hasn’t changed the media and marketing industry, the reality of livestreaming, what's in store for content sponsorship, and the dynamics between domestic and international marketers in China.
A panel of marketing experts will then discuss the impact of all these changes. Kaya Qin, Senior Director of Alibaba Strategic Partnership Development from Alibaba.com, Cyril Drouin, Chief eCommerce Officer Greater China at Publicis Commerce and Client, James Lee, Integrated Media Director from Kraft Heinz China, join Bhasker Jaiswal to discuss how industry players should react to a shifting media environment.
These rich industry insights and implications are not to be missed this April.
Attendees will get a copy of Transcend, the annual publication of upcoming media trends released by OMD.