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Nestle has developed a solution to cut down sugar in confectionery by 40%, and many carbonated beverages are deciding to use less sugar variant under each of the major brands in their portfolio. What are the consumption trends and consumer behavior behind these market initiatives? How seriously do people think about sugar - is sugar really good or bad? What trends should brand owners explore to seize the emerging opportunities?
To be able to answer these puzzling questions, we have lined up a unique group consisting of a market analyst, a nutritionist and a brand owner. Associate Prof. YI SHENG, Shanghai Jiaotong University, Justin Cook, Business Group Director of Kantar Worldpanel, and a brand representative will come together and discuss:
· The sugar reduction movement and views from a nutritionist
· Consumption trends of less sugar in food and beverage products and the implications
· Company initiatives to tap into opportunities in these growing trends