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AmCham Shanghai invites you to join 2018 Edelman Trust Barometer China Launch on Tuesday, March 20th from 8:30 - 10:00 AM at the Four Seasons Hotel (500 Wei Hai Road).

Richard Edelman, President and CEO of Edelman will present findings of the 2018 Trust Barometer for the China market. The Edelman Trust Barometer is the largest global survey and foremost authority on trust in business, government, media and NGOs. The 2018 report reveals China as the most trusted market of 28 that were surveyed. It is also the only region that saw a significant increase in trust across the board from government and media to NGOs and businesses. This strong nationalistic pride and confidence in the nation is phenomenal and stands in stark contrast with the sharp decline in trust in the United States.

Now in its 18th year, the Trust Barometer, which launches each year at the World Economic Forum's Annual Meeting in Davos, Switzerland, surveys more than 33,000 people in 28 countries. The cross-cultural insights from the Edelman Trust Barometer are widely cited in The Financial Times, The New York Times, The Economist, Fortune, Forbes and other media. The survey also informs academic studies on trust and provides insights to thought leaders and opinion-shapers around the world.

Agenda
08:15 Registration & Networking
08:30 Breakfast
09:00 Welcome Remarks
09:05 Presentation
09:45 Audience Q&A
09:55 Closing Remarks
10:00 Session Ends

A copy of the 2018 Edelman Trust Barometer Global Report can be found here.

Speakers

  • Richard Edelman (President and CEO of Edelman)

    Richard Edelman

    President and CEO of Edelman

    Richard Edelman is the president and CEO of Edelman, a global leading communications marketing firm. The firm was named “PR Agency of the Decade” by both Advertising Age and The Holmes Report. It is also a regular attendee at the World Economic Forum's annual meeting in Davos to launch the Edelman Trust Barometer, the largest global survey and foremost authority on trust in business, government, media and NGOs.
    Richard has extensive experience in marketing and reputation management, having led assignments with major corporations, NGOs and family businesses in over 25 industries around the world.
    Richard topped PRWeek’s list of most powerful executives (2013), was recognized as the third highest rated CEO by Glassdoor (2014) and was inducted in the Arthur W. Page Society’s Hall of Fame (2014). He is regarded as an industry thought leader and has posted weekly to his blog since 2004. Richard is consistently mentioned as one of the top 25 foremost experts on corporate trust.
    He serves on the Board of Directors of the Ad Council, the Atlantic Council, the Chicago Council on Global Affairs, the Children’s Aid Society, the Gettysburg Foundation, the 9/11 Museum, the National Committee on US China Relations and the University of Chicago Medical Center.

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Tickets

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Member Ticket
Member Price RMB 180
Member Price (Pay at the door) RMB 200
Member Company Employee Ticket
Standard Price RMB 270
Door Price RMB 300
Non-Member Ticket
Standard Price RMB 360
Door Price RMB 400