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Richard Edelman, President and CEO of Edelman will present findings of the 2018 Trust Barometer for the China market. The Edelman Trust Barometer is the largest global survey and foremost authority on trust in business, government, media and NGOs. The 2018 report reveals China as the most trusted market of 28 that were surveyed. It is also the only region that saw a significant increase in trust across the board from government and media to NGOs and businesses. This strong nationalistic pride and confidence in the nation is phenomenal and stands in stark contrast with the sharp decline in trust in the United States.
Now in its 18th year, the Trust Barometer, which launches each year at the World Economic Forum's Annual Meeting in Davos, Switzerland, surveys more than 33,000 people in 28 countries. The cross-cultural insights from the Edelman Trust Barometer are widely cited in The Financial Times, The New York Times, The Economist, Fortune, Forbes and other media. The survey also informs academic studies on trust and provides insights to thought leaders and opinion-shapers around the world.
Agenda
08:15 Registration & Networking
08:30 Breakfast
09:00 Welcome Remarks
09:05 Presentation
09:45 Audience Q&A
09:55 Closing Remarks
10:00 Session Ends
A copy of the 2018 Edelman Trust Barometer Global Report can be found here.