Home
AmCham Shanghai’s Marketing & Media Committee invites members to participate in their HOW-TO SERIES featuring Kim Leitzes, Co-Founder of PARKLU, for an intimate & knowledge filled session that will give you behind-the-scene insights on how to develop a strategy for celebrity endorsement. We will also reveal how to execute an effective KOL campaign for your brand and drive awareness and sales for your product.
This session is best suited for marketing executives from brands operating in both the corporate and start-up space. If you work in Marketing, Media, Content and Entertainment and would like to gain refreshing insights to take your brand and products to the next level, don't miss out on this How-To Series, which will cover:
· Critically thinking about the KOL definition and categories. Are you choosing the right KOL for the right reason?
· Case studies from premium brands who have hacked the KOL scene, and others paying a fortune and getting little return
· 3 Unique, high-value insights to take away
Agenda
08:45am – 09:15am Registration
09:15am – 10:30am Speaker Presentation
10:30am – 10:45am Q&A and Closing Remarks
10:45am – 11:00am Networking