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If you live in China, you've probably heard of Heytea (喜茶) by now -- The new style tea brand best known for its cheese-topped tea drinks and hours-long waiting times.
If you've ever wondered how Heytea gained such popularity, how they keep up with China's younger consumers with marketing and product innovation, join AmCham Shanghai's Future Leaders Committee fireside chat on May 27, 2020, to hear from Heytea's Head of Communications Angel Huo.
Hosted at AmCham Shanghai's Xintiandi Office (27F Infinitus Tower, No. 168 Hubin Road, Huangpu District) from 6:00 - 7:30 pm, Angel will chat with our Future Leaders Committee Chair Hongfei Zheng, who used to work for a multinational beverage company, about the success and strategy of one of China's most popular beverage brands.
Please note that this fireside chat will mainly be in Mandarin Chinese. The ticket price includes hors d'œuvres and a Heytea drink.
Agenda:
6:00 - 6:20pm Registration & Networking
6:20 - 6:25pm Introductions
6:25 - 7:00pm Fireside Chat
7:00 - 7:30pm Q&A and Mixer
A fireside chat is an informal yet structured interview between a moderator and a guest.