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Marketing Café is an inspiring and informal monthly meeting of some of the sharpest minds who think about the role of marketing in business. Bringing together informed professionals from across different disciplines and industries in Shanghai, each session promises to leave you with fresh new ideas. As a regular monthly event since early 2020, this is a great place to come and connect with the wider AmCham membership and professionals across different industries.


April 22 is known as Earth Day around the world and is the key moment in the marketing calendar for many brands and associations to promote sustainability topics and talk about their green commitments. Marketing Café is excited to invite Chenyu Zheng, Founder of Apple Sister Creative Consultancy and a brand strategist and community-building expert who has collaborated with many sustainable and eco-friendly brands including Oatly, Allbirds, and Omnipork, to share her insights and experiences in marketing and sustainability.


The Marketing Café community meets on the last Friday of every month to share important or insightful topics on marketing and business. We believe marketing is at the heart of every successful company and our goal is to help our members to grow professionally and personally.


This event is open to all business professionals in Shanghai. AmCham members can attend for FREE; and non-members may attend for 100 RMB per person, which includes morning coffee and pastries. Due to high levels of interest and limited seating, please register in advance to reserve your seat.


Agenda

08:00 – Registration and coffee

08:30 – Welcoming remarks and Committee update

08:35 – Presentation

08:50 – Discussion and Q&A

09:30 – Networking

10:00 – Event ends

演讲嘉宾

  • Chenyu Zheng (Founder, Apple Sister Creative Consultancy)

    Chenyu Zheng

    Founder, Apple Sister Creative Consultancy

    Ms. Zheng is a brand strategist and community-building expert in China, collaborating with many sustainable and eco-friendly brands including Oatly, Allbirds, Omnipork, etc. She has also worked with APPLE and Airbnb etc.

    As a lifestyle influencer, Zheng not only knows rising consumer trends and brands but also interacts with Chinese consumers on a daily basis. This talk will lay the foundation to understand Chinese consumers in 2021, the growing trend of the “eco-friendly” mindset among consumers. It will also go into details with case studies based on Zheng’s first-hand experience about branding and marketing in China.

    Zheng graduated from Princeton University with a B.A. degree in Economics and studied abroad at Oxford University. Professionally, she has been a tech marketer and culture bridge for Whisper and Uber. She has also written for leading tech and lifestyle publications and media outlets in China, like 36kr. Now she runs her own media studio, collaborating with conscious and sustainable lifestyle brands, such as Oatly, Allbirds, Omnipork, Everlane, etc.

    Her story has appeared in CBC, HuffPost, People’s Daily, China Travel Channel, Cosmopolitan China, Cityzine, Hainan Airlines, CBN Weekly, and many other national and international media.

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场地

AmCham Shanghai Conference Center (Xintiandi)

中国Shanghai黄浦区湖滨路168号无限极大厦27楼
27F, Infinitus Tower, No.168 Hubin Road, Huangpu District.

如果您有任何问题，请您联系Jenny Wang

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