相较于传统媒体广告，互联网广告在表现形式、内容安排上不断创新。据相关数据显示，随着经济持续向好，移动互联网用户黏性持续增加，也让互联网广告市场持续增长，上半年广告规模达到3514亿元；同时，上半年超过6成广告主投放媒介数量同比持平或增加。在互联网时代，新媒体的发展与兴起是互联网发展的必然趋势。新媒体平台层出不穷，包括社交媒体、自媒体、短视频等等，它们成为了人们获取信息、交流互动的主要渠道。新媒体经济作为一种崭新的经济模式应运而生，其影响力日益扩大，在政治、经济、文化等领域掀起了浪潮。随着科技和信息传播的手段的更新变化，新媒体产业也正在成为21世纪最具有商业价值和发展潜力的朝阳产业之一。

上海美国商会杭州中心诚邀您参加将于11月22日（星期五）下午2:00 – 4:15德事商务中心（杭州嘉里中心写字楼8楼）举办的2024 Q3 中国移动互联网发展趋势洞察分享会。

*提示：本次活动语言为中文。

Compared to traditional media advertising, internet advertising has continuously innovated in terms of presentation and content arrangement. According to relevant data, with the sustained economic improvement and the continuous increase in user stickiness of mobile internet, the internet advertising market has also seen steady growth, reaching a scale of 351.4 billion yuan in the first half of the year; meanwhile, more than 60% of advertisers have maintained or increased their number of media placements compared to the same period last year. In the internet era, the development and rise of new media is an inevitable trend in the evolution of the internet. New media platforms continue to emerge, including social media, self-media, short videos, and so on, which have become the primary channels for people to obtain information and interact. The new media economy, as a brand-new economic model, has emerged accordingly, with its influence expanding increasingly, sparking waves in political, economic, and cultural fields. With the updating and changes in technology and means of information dissemination, the new media industry is also becoming one of the most commercially valuable and promising sunrise industries in the 21st century.

AmCham Hangzhou Center cordially invites you to attend the "2024 Q3 China Internet Industry Trend Insight Sharing Seminar," scheduled for 2:00 PM - 4:15 PM on Friday, November 22nd, at the Executive Center, Kerry Center, Hangzhou.

*Note: The language of this event will be conducted in Chinese.