Women's sports have undoubtedly risen in popularity, but disparity in terms of revenue, media coverage, and representation at all levels in the sports industry, among others, remains when compared with men's sports. To hear directly from leading women in the sports industry about how to change the paradigm and inspire women and girls, AmCham Shanghai's Sports & Entertainment Committee and Women's Executive Network are pleased to invite you to our Women in Sports event taking place on Tuesday, October 24, from 6:00 - 8:00 pm, in the AmCham Shanghai Conference Room.

The presentations will put the spotlight on female leadership in sports, putting diversity and inclusion into action, the topic of sports sponsorship and integrity in the commercialization of women's sports, and how to empower girls through sports. Through these topics, our distinguished speakers will reveal how they overcame challenges, discuss how we can improve diversity and inclusion at all levels of the sports industry, address factors that prevent girls from participating in sports, and weigh in on how we can encourage women to take on leading roles in the industry.

Join us as we celebrate women in leadership roles in the sports industry, bring to light how we can bring girls empowerment and independence to shatter the glass ceiling, and learn ways in which we can challenge the obstacles we face in women's sports.


6:00 PM – Registration

6:10 PM – Introduction

6:15 PM – Presentations

7:35 PM – Panel discussion

8:00 PM – Event ends


  • Cindy Reid (Founder  and CEO of Global Golf)

    Cindy Reid

    Founder and CEO of Global Golf

    Being one of the Top 50 Female Coaches in the USA, Cindy Reid has brought her knowledge, expertise, and over 30 years of experience in the golf industry to China to develop champion golfers who can compete on the world’s stage.

    As the former director of instructor at the PGA TOUR’s TPC Sawgrass, Cindy had the opportunity to work with several professional golfers including Vijay Singh, Jim Furyk, Fred Fund, Davis Love, Tom Kite, Sophie Gustafson, Deb Richard, Rocco Mediate and many many more.

    Cindy is a 10-year contributor to the US Golf Channel and has provided on-air playing tips for CBS Sports, USA Network, and NBC Sports. Cindy has been featured in several magazines such as Golf for Women, Golf Digest, PGA TOUR Partners Magazine, and Golf Digest – China. In addition, Cindy’s golf tips are broadcasted regularly and seen weekly by millions of people on the CCTV Golf channel and she has authored several golf instructional books including, Cindy Reid’s Ultimate Guide to Golf for Women and Get Yourself in Golf Shape which is forwarded by Vijay Singh.

    Cindy has been selected as the Honorary Coach for the China–Hong Kong Executive Women’s Golf Association for the next 3 years. In addition to her golf instruction, Cindy is world renowned for her corporate golf outings as well as her motivational speaking. Cindy is a Class A member of the PGA of America and a Class A member of the LPGA teaching division. Cindy has been named one of the Top 10 Coaches in China.


    作为TPC Sawgrass(美国PGA Tour 总部)PGA Tour高尔夫学院的前总监,欣荻瑞教了许多著名选手,比如: Vijay Singh, Jim Furyk, Fred Funk, Davis Love, Tom Kite, Frank Lickliter和Rocco Mediate 等众多世界顶尖选手。

    欣荻瑞连续10年为美国高尔夫频道撰稿,还为CBS Sport 体育台和美国Network和NBC Sport节目提供现场高球指导。众多高尔夫杂志比如Golf For Women, Golf Digest, PGA Tour Partners Magazine和Golf Digest----China曾对欣荻瑞有过大篇幅的特写报道。另外,欣荻瑞录制的高尔夫小贴士定期在CCTV高球频道播放。欣荻瑞曾多次出版与高球相关的书籍,包括《Cindy Reid’s Ultimate Guide to Golf for Women》和由Vijay Singh撰写序言的《Get Yourself in Golf Shape》(《高球形体训练》)。

    China—Hong Kong Executive Women’s Golf Association授予欣荻瑞三年“荣誉教练”头衔。欣荻瑞不仅在个人高尔夫教学方面很出色,而且在团休课教学方面也十分出色。她是美国PGA的A级会员和LPGA的A级教练,也获得了中国十佳高尔夫教练的荣誉。

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  • Michele Aboro (Co-Founder and Head Coach of Aboro Academy)

    Michele Aboro

    Co-Founder and Head Coach of Aboro Academy

    A living legend in the history of Boxing & Kickboxing - Super Bantamweight. Michele Aboro retired as undefeated world champion in Boxing with 21 wins (12 KO) & Kickboxing with 32 winning fights (23 KO) and was inducted into the International Women’s Boxing Hall of Fame in 2020.

    Voted Pound-for-Pound Best Female Boxer of the Year for 4 consecutive years, Michele pioneered boxing and kickboxing in England for women. At a time when it was illegal for women to participate in boxing, this two-time undefeated World Boxing Champion disguised herself as a boy in order to fool coaches into training her. She would go on to achieve the unfathomable, including five-time Kickboxing World Champion and two-time K1 Champion.

    As a boxer and a coach, Michele has a talent for identifying technical flaws. Rather than “fixing” the flaw, Michele uses unique approach that honours and preserves the style of the practitioner by incorporating the skills and abilities that are already present. Michele believes in the continued to pursuit of a better version of oneself -never giving up, trying and trying again to succeed.
    Michele’s passion is in sports, music and art, as these things are not barrier to gender, sexuality, or social status. She is powered by adversity, using it become more than just herself or the circumstances dealt to her in life.

    Michele believes that you are only as good as the people in your proximity and, therefore, emphasizes personal growth as a key factor for Michele for those she surrounds herself with.
    When Michele is not running the business, she can be found doing pretend karate with her daughter while brushing their teeth together.

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  • Diane E. Long (Co-founder of Active Kidz Shanghai)

    Diane E. Long

    Co-founder of Active Kidz Shanghai

    Residing in China for almost four decades, Diane has had a ringside seat to the greatest economic and social change in history as corporate executive, start up leader, consultant, mentor, and serial social entrepreneur.

    Diane spent more than 20 years in manufacturing, supply chain and logistics areas with such companies as Vice President, Liz Claiborne, a U.S. apparel brand that was one of the first US brands to establish sourcing operations in China. Diane worked cross border around Asia with adidas, the global sports brand to name a few. For more than 15 years as Managing Director at Xanadu Enterprise, a bilingual, bicultural boutique consultancy, she has worked with various firms applying her multi-faceted experience to assist both first-to-market as well as established organizations build for success in China. She focuses on strategic planning, market insights, executive development and operations execution for a wide range of industries and specialties. Diane is cofounder of On Global Leadership (OGL) a platform that explores the intersection of leadership, geopolitics and China.

    Throughout she has worked tirelessly to be a bridge between cultures, industries, and people through her dynamic leadership in the non-profit arena. Diane was an early leader in the American Chamber of Commerce Shanghai (Amcham) including as Chairman of the Board. She is a co-founder of several non-profit organizations such as Active Kidz Shanghai (AKS), a not-for-profit organization providing team sports opportunities for youth and co-founded Mingxing Caritas (MXC), a volunteer-run charity which funds medical needs and education for impoverished children and families. She was the founding chairman of Community Center Shanghai and supporting women’s professional development, she co-founded International Professional Women’s Society.

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  • Zarko Krkeljas (Athletic Director of Duke Kunshan University)

    Zarko Krkeljas

    Athletic Director of Duke Kunshan University

    Zarko is the Athletic Director and Adjunct Senior Lecturer at Duke Kunshan University. Over the last 20 years, Zarko held variety of positions in the USA, South Korea, and South Africa, building sport performance programs, and bridging gaps between sport industry and education. Leveraging his global experience Zarko is currently overseeing the development of Athletics Program at Duke Kunshan University including building of sport facilities and ensuring programs’ strategic alignment with US and China departments of education. As such, Duke Kunshan Athletics aims to become a platform for integrating educational programs and opportunities with various sectors of sports, fitness, and wellness industry in China and abroad.

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Standard Price RMB 200


AmCham Shanghai Conference Center

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District

Shanghai, China

If you have any questions please contact Jean-Yves Lavoie

Contact Organizer

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