Event Details
95% of your decisions are made using mental shortcuts or rules of thumb. If you believe that the choices you make in your personal and professional lives are fully rational, then you are operating under false assumptions! We all have limitations that affect our behavior in ways that we often do not realize.
Behavioral Economics is the study of psychology as it relates to the economic decision-making processes of individuals and institutions. Whereas standard economic theory explains how people should behave, behavioral economics looks at how people actually behave. This session is meant to show Business Executives how a better understanding of behavioral biases can support their growth, both personally and professionally.
This panel will seek to introduce and discuss behavioral economics principles with the potential application for marketing in China, and the context of the post-COVID-19 world. Jenny from WARC will provide some compelling local and global examples that illustrate behavioral economics in practice, whilst Chris will draw on his own experiences to provide data-driven insights for Marketers to take away and apply to their daily work.
Krys Piotrowski, Media Lead of the Marketing Committee, will host and moderate this panel.
This webinar is on the record and a recording and a PDF presentation slides will be distributed upon request.
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After you register on EventBank, you will receive an email with the Zoom Webinar ID 1 day and 1 hour before the event.
If you have any questions, please contact: jenny.wang@amcham-shanghai.org