Event Details

95% of your decisions are made using mental shortcuts or rules of thumb. If you believe that the choices you make in your personal and professional lives are fully rational, then you are operating under false assumptions! We all have limitations that affect our behavior in ways that we often do not realize.

Behavioral Economics is the study of psychology as it relates to the economic decision-making processes of individuals and institutions. Whereas standard economic theory explains how people should behave, behavioral economics looks at how people actually behave. This session is meant to show Business Executives how a better understanding of behavioral biases can support their growth, both personally and professionally.

This panel will seek to introduce and discuss behavioral economics principles with the potential application for marketing in China, and the context of the post-COVID-19 world. Jenny from WARC will provide some compelling local and global examples that illustrate behavioral economics in practice, whilst Chris will draw on his own experiences to provide data-driven insights for Marketers to take away and apply to their daily work.

Krys Piotrowski, Media Lead of the Marketing Committee, will host and moderate this panel.

This webinar is on the record and a recording and a PDF presentation slides will be distributed upon request.


After you register on EventBank, you will receive an email with the Zoom Webinar ID 1 day and 1 hour before the event.

If you have any questions, please contact: jenny.wang@amcham-shanghai.org


  • Jenny Chan (China Editor at WARC China)

    Jenny Chan

    China Editor at WARC China

    Jenny Chan is the China Editor at WARC - a trade media publication and information service specialising in rigorous, unbiased intelligence about marketing effectiveness, delivered via news articles, opinion pieces, in-depth features, best practice guides, case studies, research papers, special reports, data benchmarks, and advertising trends, as well as via webinars, awards, events and advisory services.

    WARC was founded in 1985 and has offices in the UK, US, Singapore, and very recently, Shanghai. She contributes to WARCís content output from China in English and Chinese and is in the midst of building up WARC.CN's bilingual site. Chan has more than a decade of business journalism experience spanning Campaign Asia in Hong Kong, CNBC Asia in Singapore, and Network Ten in Melbourne, plus 3 years of marketing frontline experience at Japanese company Yamaha Music, and 1 year of volunteering for an NGO representing migrant-worker rights from South Asia.

    Always a keen pursuer of facts in a more down-to-earth sense, she has moderated and spoken at events organized by RISE, PRNewswire, China Connect, ROI Festival, Haymarket Media, Founder Institute, European Chamber Of Commerce, and other marketing conferences around the world.

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  • Christopher Kong (Director of Data & Transformation at Danone China)

    Christopher Kong

    Director of Data & Transformation at Danone China


    Christopher Kong is passionate about understanding consumer behavior. He is the Data/Digital Transformation & Insight Director at Danone China, leading the company’s endeavors to leverage technology & analytics to become more consumer-centric, results-focused & data-driven.

    Before joining Danone, he advised 30 multinational Consumer Packaged Goods companies at Nielsen China. He previously held leadership positions at Cadbury / Kraft.

    Christopher's background is in Economics & Law, having earned a BCom / LLB (Hons) from the University of Melbourne. He has participated in the Executive Leadership Program at IMD Business School and is a qualified Chartered Financial Analyst. In 2019, he received the Australia China Alumni Award for Corporate Achievement.

    In his spare time, he mentors youth to discover & leverage their strengths.

    Christopher co-delivered the Behavioral Economics Immersion Program with Professors from Yale School of Management and believes that applying behavioral economics can unlock new ways to understand why people do what they do.

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