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Join AmCham Shanghai's Sports Committee to talk about the latest esports industry trends with a focus on new corporate sponsorship. The Expansion of Esports in China will take place June 24, from 9:00-10:00am. With double-digit growth in viewership year over year, it's no wonder that more than half of esports' $1.1 billion in global revenue comes from sponsorship. We'll discuss the opportunities this new media provides would-be sponsors and investors in a time where physical sports are incapable of the same level of exposure. Our expert consultant, John Oliverius, CEO & Founder of Verius Ventures, will begin the session with an overview of China's esports space before moving to our panel discussion. We'll hear the firsthand experiences of teams, publishers, and corporate sponsors. Don't miss this chance to learn more about this rising industry.

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This is an online-only webinar. You will receive the link to join from AmCham staff prior to the webinar.


If you have any questions, please contact Nic Rogers at: Nic.Rogers@AmCham-Shanghai.org

Speakers

  • John Oliverius (Founder & CEO of Verius Ventures, LLC)

    John Oliverius

    Founder & CEO of Verius Ventures, LLC

    After 18 years as a transactional attorney for large media companies, John Oliverius is the owner of Verius Ventures, LLC, a business consultancy providing strategic and technical consulting on media rights transactions and international broadcasts. The company’s goal is to help build the bridges connecting the international media ecosystem for sports and esports.

    Verius Ventures publishes The China Esports Business News Digest, a weekly e-mail newsletter covering the vast and dynamic business of esports in China. It is presented in executive summary style, with links to sources in English and Chinese. Whether you are an expert in the field or just curious, this newsletter is a useful guide to a growing industry with global influence.

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  • Johnson Jiang (Product Director of Overwatch League (Blizzard Entertainment))

    Johnson Jiang

    Product Director of Overwatch League (Blizzard Entertainment)

    Johnson Jiang is the Product Director of Blizzard Entertainment / Overwatch League. As the regional leadership, Mr. Jiang leads product strategy, business operations and manages team owner relationship in China. He also oversees the infrastructure that supports the Overwatch esports ecosystem in the regional market.

    Previously, he was part of Esports International Operations team at Blizzard Entertainment, where he was responsible for driving strategic initiatives across regional markets. During the tenure he had led product iteration and business development efforts for several key projects in China market, including Overwatch APAC Premier and Overwatch Premier Series. Mr. Jiang joined Blizzard Entertainment since 2009, and had served across different disciplines at the company, including Localization, Regional Publishing, and Game Design. Mr. Jiang is an avid gamer and sports enthusiast. He enjoys watching soccer and basketball, as well as playing those sports in the form of video gaming with friends.

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  • Weiwei Geng (Managing Director of Gen.G China)

    Weiwei Geng

    Managing Director of Gen.G China

    Weiwei manages Gen.G's business in China. He started Gen.G's China office in 2017 and built the infrastructure needed to grow the business from ground level including partnership, team operation and marketing. Prior to Gen.G, he served as Kabam’s Senior Director of Product, overseeing infrastructure build-out, product development, and business development partnerships for the Chinese market. Weiwei received a Master of Computer Science from University of New Brunswick and his bachelor's degree from Southeast University in China.

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  • Eric Hoang (Senior Manager of Strategy & Business Tranformation at Herbalife)

    Eric Hoang

    Senior Manager of Strategy & Business Tranformation at Herbalife

    Eric has led Business Transformation and Strategy at Herbalife Nutrition China since 2018, where he also manages Herbalife Nutrition’s China Growth and Impact Investment Fund, which was established to stimulate the development of its business and accelerate growth in China. His team is responsible for strategic, transformational initiatives such as M&A, strategy development, digital transformation, and corporate restructuring. Eric champions Herbalife Nutrition China’s esports strategy and entry into the sport with the goal of improving player performance through better nutrition, fitness, and mental health.

    Prior to China, Eric was in a similar role at Herbalife Nutrition’s global headquarters in Los Angeles covering a wide range of areas such as international expansion, new product development, supply chain, and regulatory compliance. Early in his career, Eric was an analyst at Pacific Mercantile Bank. Eric holds a B.A. of Economics from the University of Michigan.

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  • Joseph Krassenstein (Director of Research & Partnerships at AIB Sportsbrands)

    Joseph Krassenstein

    Director of Research & Partnerships at AIB Sportsbrands

    Joseph has more recently relocated to Shanghai, China from Los Angeles where he works for AIB Sportsbrands Studios, a Chinese-funded media network with offices in Beijing and Los Angeles. Their product, MORE体育, is a sports lifestyle entertainment platform available for download in Mainland China in the Apple and Android app stores. Besides managing over the marketing, social media, and user acquisition for the MORE体育 app, Joseph also oversees the Chinese social media accounts for over 16 NBA players.

    Joseph knows the Chinese sports industry intimately as both an athlete (currently in the player pool for the Chinese National Rugby 7's & 15's Team) as well as a business professional helping to build China's first digital media network dedicated to sports lifestyle content. In this endeavor, Joseph has worked with both Chinese and International superstar athletes, global consumer brands, and social and multimedia platforms in helping create/adapt content, build strategy, and execute in the Chinese market.

    Joseph graduated from the University of Southern California where he completed bachelor degrees in Print & Digital Journalism and East Asian Languages and Cultures: Chinese and also completed a master's degree in Public Diplomacy. While at USC, he captained the Trojan Rugby Club for 3 years and was a punter on the Trojan’s NCAA Varsity-Football team for 2 seasons. Joseph speaks fluent English, Chinese and is conversational in Spanish.

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Agenda

9:00 AM - 9:05 AM
Welcome Remarks
9:05 AM - 9:30 AM
Keynote Presentation
9:30 AM - 10:00 AM
Panel Discussion

Tickets

A prepayment is required when choosing 'Standard Price'.

“标准票价”要求您在提交注册信息后即刻完成在线预付,若您希望在活动现场支付门票,请选择“现场票价”。
Member Ticket
Member Price Complimentary
Member Company Employee Ticket
Standard Price RMB 100
Non-Member Ticket
Standard Price RMB 250

Venue

Online

Shanghai, China

If you have any questions please contact

Contact Organizer

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