Event Details

During last 6 months, hit by COVID-19, more and more enterprises started to leverage digital technologies moving from traditional offline cross-border business activities to online. Online marketing technologies featuring remote collaboration and traffic driving became the preferred "reactive solution" for major MNCs (multi-national companies) to cope with unprecedented emergencies in 1H 2020.

However, in 2H 2020 when the pandemic in China is gradually under control, digital transformation becomes the new normal. MNCs need to rethink the digital strategies benefiting "long-term development", including:

- How to systematically deploy digital strategies centering on digital experience with differentiated advantages?

- How to timely and cohesively integrate into the eco-system of Chinese digital marketing, guaranteeing real-time and relevant digital experience?

- With data saturation in public traffic, how should MNCs enhance their management and operation of customer journey, offering personalized experiences, improving customer loyalty and finally achieving profitable traffic?

In this process, creating a self-built owned channel that integrates both content management, private traffic, real-time data, actionable insights and a personalized experience will become the hub for any future MNC's marketing activities in China. So, how will MNCs make good use of this new growth hub to achieve a more sustainable development in China?

AmCham Shanghai TIC cordially invites you to our Webinar on Wednesday, Aug 12thfrom 2:00 pm to 3:00 pm via GoToWebinar. We will invite Mr. Patrick Sum and Mr. Clyde Jiang, digital experience solution experts from Adobe, to share the following topics with you:

- Post COVID-19, owned channels are the priorities for MNCs to achieve digital transformation in China

- How to leverage Adobe's digital experience solutions to quickly on-board MNCs digital strategies

- How MNCs should integrate data-driven analytics with Chinese digital ecosystems, targeting and exploring their existing markets

- How MNCs should efficiently manage owned channels, providing optimized digital experience, discovering customers optimal value across their life-cycle


This is an online-only webinar. You will receive the confirmation letter with the join link & webinar ID from AmCham staff prior to the webinar.

Please note, if you plan to join using your mobile phone you will need to download the GoToWebinar App from your app store.


  • Patrick Sum (Head of Product Marketing Greater China , Adobe Digital Experience at Adobe)

    Patrick Sum

    Head of Product Marketing Greater China , Adobe Digital Experience at Adobe

    Patrick Sum leads strategic vision and go-to-market strategy for Adobe Digital Experience product portfolio. He oversees product marketing program for Adobe Digital Experience Business Unit in Asia Pacific with focus on Greater China region. Previously, he served as Head of Solution Consulting for South China, Hong Kong & Taiwan for Digital Experience in Adobe.

    As a well-recognized thought leader in digital experience and marketing space in the region and a marketer himself, Patrick regularly presents in various trade events and conferences around customer experience management and digital transformation. Patrick has over 20 years of experience in applying digital in business. Prior to joining Adobe in 2014, he worked in a number of different regional and management roles at leading technology companies, including Oracle, IBM and Deloitte in both Asia and United States. These roles included sales management, consulting, and research and development.

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  • Clyde Jiang (Account Director, Digital Marketing Solutions of Adobe)

    Clyde Jiang

    Account Director, Digital Marketing Solutions of Adobe

    Clyde Jiang has been dedicated on digital marketing and customer relationship management solutions for over 15 years. He guided many clients (including the world's top 500 and innovative private enterprises) in their digital transformation, and has extensive client-servicing experience across industries such as consumer goods, retail, automotive, and high-tech.

    He once led his team to help one of China’s largest multinational fashion customers open up online and offline omni-channel sales. Online sales achieved on Double Eleven Festival was more than RMB 1 billion, while the offline inventory turnover was greatly accelerated and the inventory was reduced.

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Member Ticket
Member Price Free
Non-Member Ticket
Standard Price Free