Event Details

Attending and participating in trade shows is a must for any companies that conduct business in the Chinese market. This rings especially true for SMEs. Unfortunately, SMEs are also notorious for under-preparing and subsequently not taking full advantage of trade shows.

AmCham Shanghai is pleased to present a webinar by Veli-Antti Ruismäki, Project Director at China Sage Consultants. Veli attends dozens of trade shows annually, and knows what works and what doesn't when attending. This webinar will discuss which trade shows are relevant for your business and will offer practical advice on how to best prepare and ensure successful attendance at Chinese trade shows.

To register for this event, please go to https://attendee.gotowebinar.com/register/6201581335127780876

(Header photo c/o Kounosu)


  • Veli-Antti Ruismäki (Project Director of China Sage Consultants)

    Veli-Antti Ruismäki

    Project Director of China Sage Consultants

    Veli is the Project Director at China Sage Consultants, a U.S.-owned sales management consultancy, where he oversees the sales efforts of a number of key clients. Veli also manages China Sage Consultants’ digital sales campaigns and is responsible for streamlined project progress and ensuring clients remain informed of how their campaigns are performing.

    Veli has more than 10 years in China assisting foreign companies with market entry and has worked with all types of companies from SME manufacturers to Fortune 500 enterprises. He attends dozens of trade shows in China annually as both an exhibitor and a visitor.

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