新冠疫情对经济巨大影响之一是加速数字化手段在商业活动中的渗透。很多企业，尤其是传统行业中的企业，当前需要快速将营销和销售由线下转移到线上，并且在短时间内取得效益。本次线上分享将为企业家和管理者介绍中国B2B电商的格局和趋势，引用化工及汽车行业的案例来说明传统B2B行业如何利用电商平台转型，以及企业可以制定的相应策略。

Jun Peng, Vice-Chair of the Marketing Committee, will host this exciting webinar with Dr. Zhang Jingyang of Martec.

This webinar is on the record and a recording and presentation slides will be distributed following the webinar upon request.

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After you register on EventBank, you will receive an email with the ZoomWebinar ID 1 day and 1 hour before the event.

If you have any questions, please contact: jenny.wang@amcham-shanghai.org