Originally from Hong Kong, now based in Shanghai China, Eva is a veteran in FMCG, Retailing and Information & Analytics Consultancy industries, with international experience across Greater China and Asia Pacific markets.

Eva brings along 20+ years of experience in market and consumer research, and information analytics. Her expertise lies in delivering business insights and consultancy through information application to help organizations win in the dynamic market, with a focus in the FMCG and Retail industries.

Not only Eva helps businesses win in local markets, but she also supports businesses in international expansion through in-depth market and consumer insights to shape global expansion strategies including consumer, product portfolio and channel strategies.

In her current role as the GM for Retail Business for NIQ/GJK, Eva manages overall relationship with all FMCG and Tech & Durable industries' online and offline retailers in China, providing market insights and solutions to retailers' strategic business challenges to support retailers' growth.

Calvin is a passionate, innovative and widely respected digital marketing expert in China, with 20 years of experience in the marketing consultancy and advertising technology industry. Calvin currently serves as the CEO of China and a member of the global Leadership Team for VIOOH, a leading global premium digital out-of-home supply-side platform, in charge of the company’s business in the Greater China market. Prior to joining VIOOH, he was The Trade Desk’s first General Manager for China, where he contributed to the exponential business growth and talent development after its market entry. Before that, Calvin was the CEO at AdMaster & SVP of Mininglamp Technology and held management positions at The Nielsen Company in China and the US.
In 2018, Calvin was already recognised by Campaign as “40 under 40 APAC Leaders” and featured in “China’s Digital A-List”. He has also been actively engaged with industry organisations throughout the years, served as the 2020-2022 Co-Chair for MMA China, board member of China Advertising Association, Executive Chairman of the ECI@MarTech Committee, appointed as judge for prestigious industry awards. Calvin also regularly speaks at major international and domestic industry conferences to share his views and thought leadership regarding cutting-edge technologies & business models and sustainable development to advocate for marketing innovation in the digital economy.
Calvin graduated from the Hong Kong University of Science & Technology with a bachelor’s degree in Business (Marketing) and a master’s degree in Humanities. He enjoys reading, sports, education and community services, and travelling around the world with family. He is also a proud, life-long Manchester United fan!