Event Details

COVID-19 has caused a profound impact on companies. CSR and PR practitioners face a daily challenge on how to effectively engage and communicate with colleagues and stakeholders to battle the crisis. How to raise money, collect donations and advertise the company's relief support became CSR and PR departments' priorities. As companies prepare themselves to embrace the influence of COVID-19, CSR and PR practitioners need to readjust objectives.


AmCham Shanghai's Sustainability Committee invites you to join us in a webinar discussion on how CSR and PR practitioners can navigate through the current complex situation on Wednesday March 11, from 9 AM to 10 AM.


Key topics include,

  1. Best practices from companies.
  2. How to mobilize internal and external stakeholders in a short period of time.
  3. How to modify year plans according to the current situation.


After your registration is complete, AmCham Shanghai will send out a confirmation email with a link to GoToWebinar . Please click on the link and register yourself again on GoToWebinar. You will NOT be able to access the webinar if you did not register on the GoToWebinar website.


If you wish to join the webinar using your mobile devices, please note that you will need to download the GoToWebinar app from the app store.


Please feel free to reach out to Christine Zhao at christine.zhao@amcham-shanghai.org if you have any questions.

Speakers

  • Coco Zhang (Vice President of External Affairs at Mary Kay China)

    Coco Zhang

    Vice President of External Affairs at Mary Kay China

    Coco oversees brand management, government affairs, media relations, corporate communication, corporate social responsibility and customer services of Mary Kay China. Under her leadership, Mary Kay China establishes the strategy and framework of sustainable development. To create sustainable value for the society, Coco established the company’s corporate social responsibility (CSR) system that supports women’s rights and environmental protection, and which has spent more than RMB 160 million ($23 million) and provided nearly 400,000 hours of volunteer services.

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  • Hui

    Hui "Roy" Zhang

    Director, Corporate Responsibility Asia of United Technologies

    Mr. Hui Zhang is the Director of Corporate Responsibility Asia for United Technologies Corporation. Prior to UTC, he leads a broad array of corporate function from CSR to communications at Abbott and SAP Labs China, etc. He is also the CSR Forum chair for European Union Chamber of Commerce China in Shanghai, CSR Think Tank expert of China Federation of Industrial Economics, Contributing his insights and advices in the area of CSR & sustainability strategy, CSR management, stakeholder engagement and philanthropy communication, etc. Mr. Zhang also served as the CSR advisor and consultant to UNDP and ILO in China, CSR expert for Corporate Communications Handbook for NGOs sponsored by European Union, Heinrich Böll Foundation and CANGO, guest lecturer on CSR to MBA programs at CEIBs, Tsing Hua University, Fudan University, etc. Mr. Zhang graduated from Tianjin Foreign Studies University with Bachelor degree in English Language and Cultures in 1996. In 2010, he became the Accredited Business Communicator of International Association of Business Communications (IABC). He is the 2011 Alumni of Swedish Institute Management Program, a Sino-Sweden fully sponsored CSR scholar visit program.

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