The speed at which the COVID-19 virus has spread across the globe has been nothing short of head spinning and the feeling of whiplash will be with us for some time to come. Within this new climate, it's understandable that businesses and brands might be left feeling somewhat lost; wondering where their role lies in dealing with the crisis and what their best course of action might be to ensure they're both doing their part to help their communities and ensuring their long-term viability.
To shed some light on how this might be done, Edelman has completed two important extensive studies over recent weeks that provide invaluable insights into the way forward for brands. The first is an Edelman Trust Barometer special report on COVID-19, while the second is a 12-market study on what is expected of brands during the pandemic. Combined, they provide illumination of the road ahead on how brands should behave towards recovery.
Paul Lin, Chair of the Marketing Committee, will host this exciting webinar with Edelman.
This webinar is on the record and a recording and a PDF presentation slides will be distributed following the webinar upon request.
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