Event Details

The speed at which the COVID-19 virus has spread across the globe has been nothing short of head spinning and the feeling of whiplash will be with us for some time to come. Within this new climate, it's understandable that businesses and brands might be left feeling somewhat lost; wondering where their role lies in dealing with the crisis and what their best course of action might be to ensure they're both doing their part to help their communities and ensuring their long-term viability.


To shed some light on how this might be done, Edelman has completed two important extensive studies over recent weeks that provide invaluable insights into the way forward for brands. The first is an Edelman Trust Barometer special report on COVID-19, while the second is a 12-market study on what is expected of brands during the pandemic. Combined, they provide illumination of the road ahead on how brands should behave towards recovery.


Paul Lin, Chair of the Marketing Committee, will host this exciting webinar with Edelman.


This webinar is on the record and a recording and a PDF presentation slides will be distributed following the webinar upon request.

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After you register on EventBank, you will receive an email with the ZoomWebinar ID 1 day and 1 hour before the event.


If you have any questions, please contact: jenny.wang@amcham-shanghai.org

Speakers

  • Geoffrey Lim (Chief Strategy Officer at Edelman)

    Geoffrey Lim

    Chief Strategy Officer at Edelman

    Geoffrey Lim has an extensive career in planning spanning covering key markets in Asia. He has worked across all the top companies across Asia, spanning FMCG, Telecommunications, Service Industry, Beauty & Luxury, and Start-ups. His work has been awarded and recognized by the “Oscar’s” of Planning, A Gold IPA Award, Asian Effectiveness Award, The Effies, the PMA and the WARC Asia Strategy Price.

    He rose through the ranks to become head of planning for Ogilvy Taiwan before moving to Shanghai where he assumed various planning led roles, ultimately being promoted to head brand planning with the integration of the different units of Ogilvy. Led a team of 12 planners that oversaw work across multiple disciplines.

    He also held positions covering different market geographies. He was the APAC planning led for SC Johnson, NEA Unilever Planning lead on Dove. He has also covered the SEA market through P&G’s first Teen Program that created content with MTV through a TV show, website management, and CRM program based out of Singapore.

    Geoffrey has a dual role within Edelman, working as the Chief Strategy Officer of Edelman China and has been recently appointed as the Brand Lead for Edelman APAC. He brings the breadth of understanding of the complexity of our current operating environment better than most and brings extensive insight and experience from working with the world’s biggest brands.

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Tickets

Member Ticket
Member Price Free
Non-Member Ticket
Standard Price RMB 100