In her current role as Area Vice President, Veronica is responsible for all of 3M’s Health Care Business in China, Taiwan, and Hong Kong.
Previously she was President and Managing Director of 3M Taiwan. Prior to that, she was the Global Platforms Director for the Medical Solutions Division. Veronica is a transformational and growth-driven business leader. Her successful results have been driven by her ability to influence stakeholders, quickly grasp business needs, and create strategies to drive change. A strong leader who develops high-performance teams, Veronica identifies the talents of her team and builds on those strengths – always encouraging stretch goals and risk-taking. Over the course of her career, she has successfully paired strategic and operational business experience with strong financial, sales, and marketing functional experience. Her business and marketing expertise spans Market Research, New Product Development, Strategic Planning, Pricing, CRM, Portfolio Management, and Brand Management. Veronica began her 3M career in Peru, where she held positions of increasing responsibility in Finance, Sales, Sales Management, Country Business Leadership, Corporate Marketing & Public Affairs, and Customer Service. In 2002, Veronica joined 3M Corporate Marketing as Marketing and Strategic Planning Manager for Latin America and Africa. In 2004, she was appointed Global Marketing Operations Manager for 3M ESPE. In 2008, she was named Global Business Director for Restorative Dental Products, and in 2010 she assumed the responsibility of Global Business Director for C3SD Acute Care Business. In 2013, she was appointed Business Development Director, Health Care Business for Latin America. Veronica has been actively involved in supporting women’s leadership and community programs. In 2019, She was the chair of the American Heart Association chapter for women. Veronica holds a Business Administration degree in Marketing and Finance from the Universidad del Pacifico, in Lima, Peru.