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A clear and unique brand identity gives companies a competitive advantage. While major global companies often see the value of their brand as their most important asset, smaller business looking for growth should also understand the importance of design and branding. This event will focus on how companies can build a brand identity through the use of creative design.


The AmCham Shanghai Art & Culture Committee invites you to a design of brand identity session on Dec. 16 from 4:00-5:30 pm. The discussion will be led by Jason Hu, professional designer and faculty member at the Shanghai Institute of Visual Arts, and Jacquelien Postigo Brussee, China CEO of Jones Knowles Ritchie (JKR).


Agenda:

4:00-4:15 pm: Check-in & networking

4:15 -4:45 pm: Presentations

4:45-5:30 pm: Panel discussion, audience Q& A

Speakers

  • Jacquelien Postigo Brussee (China CEO of Jones Knowles Ritchie)

    Jacquelien Postigo Brussee

    China CEO of Jones Knowles Ritchie

    As JKR’s first China CEO, Jacquelien oversees the firm’s overall operations including business strategy and transformation, client growth and organizational culture. She’s a seasoned executive with 18 years of experience across Europe, Middle East and Asia, where she has helped both B2B and B2C organizations lead business growth, digital transformation and innovation. Having been in and out of China since she was 11, Jacquelien has a deep love for Chinese culture. She’s a mother of two lovely children, and while not working or at home, she enjoys strolling through the streets of the city for artistic inspirations and authentic Shanghainese food.

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  • Jason Hu (Faculty member at Shanghai Institute of Visual Arts)

    Jason Hu

    Faculty member at Shanghai Institute of Visual Arts

    Jason Hu is a design educator with profound practical background in brand image strategy, packaging & communication design, and visual art design. He has been in the design industry for over 20 years both in China and overseas and has won awards from A’design, APD, Shanghai Design Exhibition, and others. He has taught at the Shanghai Insitute of Visual arts since 2009 and his students have won awards including RedDot, Pentawards, World Star, China Star and other international and domestic professional design honors.

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  • Juju Wang (Installation Artist at Juju Wang Studio)

    Juju Wang

    Installation Artist at Juju Wang Studio

    Born in Shanghai China, but growing up in the United States, Juju has found herself at the meeting point between western future-orientated visual culture and traditional Chinese handcrafts, folklore and beliefs. Over the past several years, Juju has been exploring China’s heritage through both techniques and philosophy that have amazed and inspired her to produce art installations focused in bringing old practices into the present day.

    In 2016, Juju was invited as an installation artist to participate to the World Historical & Cultural Cities Expo in Nanjing, where she was asked to create a series of installations in the 600-year-old Chaotian Palace, the place where the main conference were held. It was the first time that a series of contemporary art installations were permitted in an official national cultural heritage palace in China and were collected by the Nanjing government.

    Juju presented “PalaSee” in front of mayors from over thirty cities and media across the world, and received glowing praise and recognition of having achieved its intended transformation of visitors’ experience of a traditional Chinese Palace. The exhibition period was extended by the mayor of Nanjing from one month to one year to welcome tourists from throughout China and the world.

    Another well-known work of hers is the House of Clouds. With nine consecutive stops in representative cities of China, the installation has brought into public view Dai paper: one of China’s listed national intangible cultural heritage, with over 800 years of history. Thousands of people have lined up, posted online and impacted millions of netizens to embrace the new face of Dai Paper.

    In 2018, Juju was awarded the title “China’s new Pioneer”, followed by “Asia’s new Pioneer” in 2019. It was a recognition statement for her evolutionary professional trajectory and the impact that her work has in promoting Chinese culture.

    This year, Juju received the “Designer Of the Future” Award by Swarovski. An award that selects three young talents across the globe each year to respond to crystal sustainability. In collaborating with Swarovski and Design Miami/Basel, her newest installation “sea-cret” was unveiled to an influential audience at Design Miami/Basel fair in June 2019.

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Tickets

A prepayment is required when choosing 'Standard Price'.

“标准票价”要求您在提交注册信息后即刻完成在线预付,若您希望在活动现场支付门票,请选择“现场票价”。
Member Ticket

Definition of a Member: You are personally registered as a member and hold a membership card.

Member Price Complimentary
Member Company Employee Ticket
Standard Price RMB 200
Door Price RMB 300
Non-Member Ticket
Standard Price RMB 500
Door Price RMB 600

Venue

AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼

Shanghai, China

If you have any questions please contact

Contact Organizer

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