Documents

Present for AmCham_Tanya.pdfdownload
share Marc_Leclerc_AMCham_11.11.pdfdownload

Event Details

AmCham Shanghai's Marketing & Media Committee and Retail Committee will host an event on Tuesday, November 8 from 10:00 am to 11:30 pm in the AmCham Shanghai conference room.


Double 11 is today well established as the World's largest shopping event. Since its inaugural event in 2009, it has evolved each year with platforms and marketers looking for more innovative ways to seize a share of the attention (and wallet) of consumers. This has led to advertisers committing sizeable proportions of their marketing investment behind the event, in the hope of translating that investment into short-term sales, and increasingly, building their brands.


During the early years, global audiences would look on with a degree of envy at the seemingly unstoppable growth each year. Recently, the festival has expanded into new markets with global marketers looking at the event as an opportunity to build momentum in the buildup to other established shopping events such as Black Friday, which takes place just two weeks later. At the same time, the festival in China continues to lead in new ways providing marketers with valuable insights into an ever more advanced commerce world. We believe this year's event will be particularly captivating at the end of a challenging year in China.


The AmCham Shanghai Marketing & Media Committee has brought specialists from several fields, to share their commerce knowledge and expertise. The event will take place in the week prior to 11.11 providing fresh insights on the significant developments in the lead-up to this year's event. They will cover the perceptions of consumers in a slowing economy, shifts in channel and platform preferences, the impact of regulation especially regarding live-streaming and KOLs, and predictions on who will emerge as the real winners of this year's festival.

Speakers

  • Justin Koh (Senior Vice President at AlixPartners (Shanghai) Business Advisory Services Ltd.)

    Justin Koh

    Senior Vice President at AlixPartners (Shanghai) Business Advisory Services Ltd.

    Justin has more than 12 years of professional experience, mainly in the China and Southeast Asia markets. He focuses on the retail, consumer products, and education industries in the areas of growth strategy, market entry strategy and implementation, commercial due diligence, retail operations, and marketing ROI.

    Justin has helped companies in Greater China and Southeast Asia navigate and develop their 5-year growth plans, go-to-market strategy, channel management setup as well as setting up of retail and merchandising operations. Justin previously was with Adidas, where he was an APAC Director with their PMO office. He has also previous consulting stints with L.E.K. Consulting and Kurt Salmon.

    Justin graduated from Singapore Management University with an honors degree in Finance. He currently sits on the Board of Governors for Huili Shanghai (a Wellington-affiliated school).

    view more
  • Tanya Zhou (Brand lead of Johnnie Walker Luxury Portfolio at Diageo China)

    Tanya Zhou

    Brand lead of Johnnie Walker Luxury Portfolio at Diageo China

    Tanya has 12 years of accumulated professional expertise in brand marketing, trade marketing, and retail & revenue management in the consumer goods industry.

    Tanya is now the brand lead of the Johnnie Walker luxury portfolio in Diageo China to drive brand growth through IMC campaigns and disruptive innovations.

    Prior to Diageo, Tanya worked in Budweiser APAC with various roles in marketing, retail & revenue management to support company commercial growth.

    Prior to Budweiser APAC, Tanya worked for Nielsen in Retail Measurement to deliver retail strategies to clients.

    view more
  • Marc LeClerc (Deputy Managing Director of Starcom, Publicis Groupe)

    Marc LeClerc

    Deputy Managing Director of Starcom, Publicis Groupe

    Marc arrived in China in 2015 to drive the eCommerce development of L’Oréal (on T-mall and JD). He led a team of 40 Chinese experts in Commerce, Analytics, Data & Strategy to drive the business of L’Oréal and beyond. His Team and practice grew over time as he specialized in Data-Driven Strategy in the Chinese markets, and he received recognition from the market for his work:
    -Led Lancôme first Alibaba “11.11” and achieved N2 rank for the Beauty category in China
    -Awarded by Alibaba in 2019 for the most innovative usage of Databank (lululemon 2029 11.11 campaign)
    -Awarded ROI Award Silver 2019 (for the same campaign on lululemon)
    -Launched the first Alibaba Super brand day of the travel industry for Marriott (2018)
    -Starcom awarded Agency of the Year in 2021 (ROI Festival)
    -Created Intent Radar for Publicis Groupe

    Today, Marc continued to innovate in his new extended double role of :
    -Head of Strategy and Transformation for Starcom
    Transforming Clients like Ferrero, Disney or Lululemon, etc.

    -Head of “Stacom One ABI”
    Leading an Integrated agency of 52 talents from different horizons, (Media, Data, Analytics, Creativity, Tech, Planning & Commerce,) working in synergy to deliver innovation and full-funnel strategy for ABInBev in China.

    In 20222 Marc started a partnership with the Shanghai Donghua University to promote innovative marketing practices & teaching to Donghua Master Students (Speaker + Mentorship for Master students)

    view more
  • Ashley Wu (Head of Business Development at The Trade Desk)

    Ashley Wu

    Head of Business Development at The Trade Desk

    Ashley has 14 years of experience in digital marketing, brand, and retail strategy with data solutions in the consumer goods industry.

    As Head of Business Development in The Trade Desk, A globally leading AdTech company that empowers ad buyers to maximize the effectiveness, Ashley is responsible for localizing and executing sales strategy in China, revenue delivery, and client relationship.

    Most recently Ashley worked for Tencent as Director of F&B industry in Advertising and Marketing Solutions, leveraging Tencent’s eco-system to support manufacturers’ business growth.

    Prior to Tencent, Ashley held management positions in Nielsen China and the United States, as commercial head of Digital Marketing Solutions and Retail Measurement.

    view more

Venue

AmCham Shanghai Conference Center

黄浦区湖滨路168号无限极大厦27楼
27F, Infinitus Tower, No.168 Hubin Road, Huangpu District.

Shanghai, China

If you have any questions please contact Jenny Wang

Contact Organizer

Show on map