• Are you, your company, and your team "Crisis Ready"?
  • If photos of an accident, or claims of a discrimination case involving your company went viral on WeChat or were reported online via the media, would you/your team be able to contain and control the damage?
  • Is your Crisis Communications Plan water-tight in today's digitized environment? Do all employees understand and follow the plan? Is it feasible and effective in an actual crisis situation?

Join Dr Laurie Underwood, professor, Corporate Communications specialist, and former journalist, for this highly interactive, full-day training.

Session Outline

Participants in this highly interactive, full-day training will learn:

a) How to react to a crisis situation at work: a) in the first 15 minutes, b) first 2 hours, c) first day d) until resolution – to effectively manage internal and external communication

b) How to assess the effectiveness of your company's Crisis Communications Plan: Is it up-to-date, realistic, and feasible given today's highly digitized work environment? Is the social media policy clear, easy to follow, and fully understood by employees? Do employees know when and when not to post information about a crisis on WeChat? Do all employees know when and how to respond to media?

c) How to leverage the media and social media influencers: Receive tried-and-tested advice on how companies can best contain the damage caused by negative postings and reports.

d) Spokesman training: In an actual crisis, any company representative may need to act as designated spokesman (reporters won't wait for the spokesman to arrive). Participants learn detailed do's and don'ts for representing their company to the media.

e) Video-taped crisis statements: Learn professional tricks and tips for successfully delivering live statements on TV and during under high pressure press briefings.

f) Managing a press conference: How to maintain control and protect the company's image during an aggressive crisis briefing to media.

Who should attend?

This training is ideal for anyone tasked with protecting the public image of their company. Participants may include: Corporate Spokespersons, Communications Directors, Health & Safety Managers, or other executives or managers responsible for crisis management, crisis communications, or company brand image.


08:45 Registration & Networking

09:00 Assessing Your Crisis Management Plan

10:30 Morning Session Coffee Break

10:45 Media Mindset, Role Play

12:00 Lunch

13:00 Determining Risk & Spokesman Training (with videotaping)

15:30 Afternoon Session Coffee Break

15:45 Mock Press Conference & Workshop Takeaways 

17:00 Session Ends

Refreshments will be served during the coffee break for the attendees. Lunch at a nearby restaurant is also included with the ticket price.


  • Dr. Laurie Underwood (Senior Consultant at Sino Associates)

    Dr. Laurie Underwood

    Senior Consultant at Sino Associates

    Dr. Laurie A. Underwood is an American communications specialist, professor, and corporate trainer / consultant with 20+ years of work experience in Greater China. Her expertise in crisis management and communications stems from five years as corporate communications director Asia Pacific for Air Liquide, a F500 industrial gas company. She has successfully trained hundreds of executives in the knowledge, skills, and drills needed to ensure “crisis readiness” for teams spanning a wide range of functions and operations. Other areas of expertise include cross-cultural communications, presentation skills, media/social media strategy. She is the co-author of China CEO, China Entrepreneur, and the upcoming China CEO II (John Wiley, 2020). Dr Underwood holds an MBA from CEIBS and a DBA from Grenoble Ecole de Management. She has lived and worked in Shanghai since 2002.

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A prepayment is required for all full-day training sessions. 


Half-day session training vouchers cannot be used for full-day training programs.


Member Ticket
Member Price RMB 3,650
Member Company Employee Ticket
Standard Price RMB 3,650
Non-Member Ticket
Standard Price RMB 4,650

Early Bird Tickets stop selling on February 26, 2021.


  • All registrations shall be made online before the session. Payment also shall be made before the session.
  • For full-day sessions, AmCham Shanghai members are eligible to attend at "Member Rate"; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate"; Non-members are eligible to attend at "Non-Member Rate".
Walk-in and Cancellation Policy
  • Cancellation: If you need to cancel your registration, please notify David Ma at (86 21) 6169 3016 or email david.ma@amcham-shanghai.org at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.


AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower
No.168 Hubin Road, Huangpu District.

Shanghai, China

If you have any questions please contact David Ma

Contact Organizer

+86 61693016

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